Insight

Ingredients for an addictive app: Combining geo location and media push notifications

Infobip's recipes will show you how to drive user engagement, expand user base, increase time spent in-app and drive the loyalty of your users.

June 12 2014

If you’re a traditional retailer, you’re undoubtedly feeling the pressure from online commerce. To keep up with their e-tailer competitors, brick-and-mortar stores are coming up with new strategies and smartphone apps are one of the main tools in staving off competition.

Even if your app does not have e-commerce capabilities – allowing consumers to purchase items via the app and have them delivered or picked up – user engagement can be a major boost to your revenues. Advertising discounts, 2-for-1 specials, and other loyalty campaigns via your app will bring consumers to your stores and drive sales.

But there’s a way to take user engagement to the next level, by tapping into the geo-location potential your app gets with Infobip push notifications.

Geo-location enabled mobile apps powered by Infobip let you automatically engage your users whenever they enter a pre-set area, ideally within a walking distance from your store. This way, their curiosity will be piqued and an enticement from their favourite brand will lead them to the store.

It also works in reverse: when users leave an area, they receive a thank you message, or a reminder that next time they’re in the area, they’re always welcome to your store – or a bar, restaurant or any other establishment.

User engagement doesn’t stop there: combine geo functions with Infobip’s media push features and add images, video or other content to your push notifications for a better impact. What will get your attention more: a boring chunk of text announcing a discount, or a coupon with a picture of the item on sale displayed, no matter if it’s a smartphone or a pair of shoes?

Our research shows that geo-enabled push notifications are opened 30% more, while combining it with media push drives open rates even higher. Local and hyper-local marketing is proving not only efficient, but also very popular with consumers because it taps into the hardwired need for instant gratification. Infobip’s app engagement platform has the tools – and the tricks – to help you make your app a user favourite.

If you haven’t already, download the Infobip whitepaper: 6 ingredients for an addictive app.