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More Than 160 Characters

The advancements in A2P SMS technologies have transformed SMS messaging into a versatile and flexible medium offering a lot more than 160 characters to marketers around the globe.

January 21 2015

Professional SMS is at the heart of mobile marketing. The technology developments in A2P SMS platforms have transformed SMS into a versatile and flexible medium able to offer a lot more than 160 characters to marketers around the globe.

To fully use this potential, many marketers partner with messaging specialists to conduct mobile marketing campaigns. In this article, we discuss the range of services messaging platforms provide, and advise marketers on how to get more from their SMS messaging provider.

Professional engagement tools

Two-way SMS encourages interaction by providing the tools needed to start a conversation, creating previously unseen levels of engagement from a mobile marketing campaign. It is imperative for businesses to understand the needs of their customers; 2-way SMS can also be used as an efficient consumer research tool.

Read more of our CEO's take on imaginative campaigns, harnessing big data and much more at digitalmarketingmagazine.co.uk.