Published on: 09/04/2014

Infobip launches first ever end-to-end enterprise messaging solution in South Africa

JOHANNESBURG, RSA, 8 April 2014 – Infobip, a global provider of mobile messaging and payments, announced today that it has launched the first ever end-to-end business messaging solution in South Africa. This makes Infobip the only provider to enable companies - banks, brands, OTTs, social networks, aggregators and others - a direct SMS messaging communication with their end-users, with no intermediary system at any point in the interaction chain.

The robust solution consists of locally deployed, redundant messaging infrastructure: Internal Processing (IP) Core, and a proprietary A2P SMSC with direct access to SS7 network, ensuring that no third party stands between the critical enterprise traffic and the end users. Furthermore, the solution provides companies with easy integration options, ranging from APIs to specialised integrated products like mGate. The latter is a mobile messaging gateway that connects with any enterprise core system to enable smooth, real time messaging and advanced management and reporting features.

- It's not only a unique architecture in South Africa, but also a unique technical concept on a global scale. Each part in the message delivery chain is our own product, from mGate and IP Core, to the very SMSC. Developed, maintained and controlled by Infobip exclusively, all these elements form a powerful end-to-end messaging solution, delivering secure communication of exceptional quality. Paired with a transactional, no CapEx, no OpEx business model that allows excellent commercial terms, this state-of-the-art solution is a crown of our 2-year long work in South Africa, and a great achievement of our technical teams, says Infobip CEO Silvio Kutic.

The architecture is supported by a strategic alliance with a licenced mobile network, Infobip's dedicated local presence in South Africa, and agile technical support. It took Infobip two years to build this system that brings new levels of security, reliability and simplicity to South African enterprises of all types and sizes that seek to integrate mobile messaging into their operation.

Infobip's global messaging platform processes more than 1 BN monthly transactions, sustaining over 120 000 business accounts, and serving OTTs, brands, banks, social networks, aggregators, and other companies in need of highest-quality enterprise messaging solutions. Infobip's technology is trusted by enterprises around the world, and used for the delivery of SMS notifications, loyalty programs, authentication solutions, anti-fraud alerts, one-time PINs and other mobile financial, marketing and security solutions.

ENDS

About Infobip

Infobip is a global provider of mobile solutions connecting mobile network operators and enterprises through an in-house developed and operated mobile services cloud. Our converged messaging, mobile payments and push notifications services bring a mobile dimension to any business. Offices on six continents and strategic partnerships with major telco groups enable us to provide seamless integration and delivery. Always looking for innovation and new ideas, fostering a customer-first business philosophy and being at home in every part of the world makes us the reliable provider for tens of thousands of clients worldwide. Official websites: www.infobip.com, www.centili.com.

Infobip contact:

Darko Blazok-Broz

darko.blazok-broz@infobip.com