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App Life - Grow and retain your user base

Summary

If an app developer could have one super power, what would it be? Probably mind-reading. This document lets you in on the thought process of a potential user throughout an app's lifecycle which helps you learn more about user acquisition and retention.

For applications, mobile games and social networks, the main challenge is to create a growing, loyal and profitable user base. We're here to help start-ups and established apps achieve their goals in every step of user acquisition and retention. With Infobip’s simple pay-per-use business model, apps of all sizes can reach, verify, acquire, engage, and monetise their users.

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