USSD works over mobile channels through sessions, or “conversations” where the user communicates with an application by navigating menus. Menus and services can be easily created and customised according to specific needs with APIs or Infobip’s proprietary web-based menu builder. USSD technology requires no software installation on the handset or SIM card. A session can be initiated by the mobile user or the back-end system, using an SMS, dummy call, predefined web trigger or a USSD short code.
This is a solution based on Infobip’s years of engineering experience on the telecoms market. It is stable and secure, developed to meet every kind of business requirement. Infobip USSD is seamlessly integrated into any existing platform, regardless of your industry.
Features
- Advanced API connectivity for menu creation and customisations
- Menu builder, web-based GUI for creating custom menu navigation
- Global coverage network to more than 800 networks in 160 countries
- Short setup time and flexibility
Mobile subscribers are very responsive to USSD services because it is user-friendly and can be accessed anytime and anywhere – from any kind of handset.
With a wide range of applications, USSD represents an easy, fast, convenient and cost-effective communication channel. This service is sure to provide your company a tool to easily:
Benefits
- Bring added value to your brand name
- Reach a wider audience
- Upgrade your core services and products
- Lower your communication costs
- Increase customer loyalty
Contact us today for additional information about USSD.

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