Public Sector
Powerful mobile messaging solutions in industry
From gathering public feedback to delivering opinion polls, using two-way SMS or USSD messaging helps keep the public informed of important events, news and policy changes.
Implementing SMS for both internal and external communications can increase return on investment (ROI) and dramatically improve efficiency of response to public notifications and other system wide services when compared to traditional methods, e.g. regular mail and phone calls.
Example Applications
Resident feedback/issue reporting
Many cities and local authorities worldwide have method in place for residents to provide feedback or report issues. These often require high resource requirements and can be inefficient due to the large amount of manual intervention required.
Using the two-way nature of SMS, residents can be kept up to date or provide feedback at any time of the day or night. Issues or problems can be reported via SMS, and updates received back via the same channel, thereby improving on customer satisfaction.
Refuse/recycling collection reminders
SMS is an effective method of notifying customers of route changes, new policies as well as informing customers of new services as they become available. With the instant delivery nature of SMS, messages do not need to be sent out a week in advance, which inevitably leads to consumers forgetting what the message is about. Messages and notifications can be sent right up to the last minute ensure thorough knowledge transfer.
Council services, from bill notification and reminders, as well as payments can be delivered and captured via SMS or USSD. Payments are captured sooner and more conveniently to the consumer, and thus help increase ROI to the council, improve efficiency and most important of all creates a higher customer satisfaction index.
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