Powerful mobile messaging solutions in industry
Retail and FMCG is one of the largest sectors with millions of potential customers. Rapid communication of important news and sales is needed for retailers to remain ahead of the game, and to attract new business.
SMS is the best solution for the delivery of targeted campaigns that not only delivers campaign messages but is flexible enough to allow for responses and possible purchases direct from the replies.
With updated information on account balances, overdue accounts or even notifications on loyalty usage, SMS helps drive loyalty, and improves customer retention. ROI improvements are immediately recognised from the implementation of mobile messaging services.
Brand awareness and customer loyalty are two key factors in retail success. It’s no longer sufficient to rely on traditional media and marketing channels to bring customers through the door. Using SMS, retailers can put their promotional message directly in the hands of thousands of customers within seconds.
The real-time delivery of SMS allows time-sensitive promotional campaigns to be executed quickly and efficiently, e.g. the sending of short duration discount sales. The two-way nature of SMS also gives customers the ability to provide feedback on their retail experience in a simple and discrete way, or provide their details to register for a loyalty scheme.
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