Back in 2011, Infobip was a sponsor of Politecnico university's study of mobile marketing and services, because we believe in independent research and the objective results it yields. This time around, we're sponsoring another survey from the Osservatori series of Politecnico di Milano's School of Management, focusing on mobile internet, content and apps.
Just like the previous study, this one also offers an insight into marketing practices and consumer habits, and while our core business is messaging, we feel that there is also much to be learned from these data. Convergence of technologies is proving to be the right approach in mobile, where native and web apps for smartphones are complemented by a device-agnostic technology - SMS, and vice versa.
We're happy about continuing the successful cooperation with Politecnico and we're proud to be one of the sponsors of this study. Naturally, its presentation event scheduled for 11 June is a perfect opportunity to meet peers from the mobile services industry and also potential clients from the Milan region, which remains an economic powerhouse of both Italy and Europe, despite all the recent hardships.
If you're attending, make sure to contact us in advance here for a meeting with executives from our Milan office. We’re looking forward to seeing you there!