USSD Interactive services

USSD (Unstructured Supplementary Service Data) is a GSM protocol that offers customers increased market penetration where complex mobile interactions are required. USSD is an interactive service available to all GSM handsets.

It supports longer message content than traditional SMS, and is generally considered more responsive than SMS. Unlike SMS, USSD is a session based system: Users or networks initiate sessions through varying trigger methods and are able to interact with the service without interruption.

Identifying mobile interaction need?

Commonly used in banking, mobile polling and education, USSD has unlimited application value. Infobip USSD works best when the need for a highly interactive communication is required with your customer base, where a single SMS will not suffice. Despite being an extremely powerful communication channel, commercial USSD use has been avoided as it is relatively difficult to implement and maintain.

Infobip's USSD Solution

Infobip has developed intuitive solutions and incorporated them into our core infrastructure. With easy to use integration interfaces (API), customer applications can be quickly and efficiently integrated into our USSD gateway. Surveys, account management services, mobile transactions and other business services can be easily transferred to mobile devices.

USSD sessions can be initiated from the handset via multiple options, from the traditional USSD short code (eg *100#), to SMS keyword based triggers or even via voice call-back options. The latter can be integrated directly into existing VoIP PBX at customer sites. Our USSD solutions are comprehensive, user friendly and easy to use and our friendly experts are here to guide and help you throughout the project lifecycle.

Features and benefits

• No downloads needed
• Works on all mobile phones
• Real-time interactions
• Direct connections between handset and applications
• More secure and cost efficient than SMS