Connect like humans do

Building Customer
that Matters

We surveyed 6,000 customers to understand what they desire in brand communication, and how the challenges of 2020 influenced their perspective.

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Discover What Customers Want

Communication lessons from the lockdown

Creating messaging campaigns that matter

Why personalization and omnichannel matters

The right channel mix for your customers

Why Personalized Customer
Engagement Matters

Source: Infobip Customer Survey


Say brand messages that chime with their personal interests’ matter


Respondents are inclined to purchase more from brands they’ve had a positive experience with during lockdown


of customers find messaging from brands lacks personalization

Why Omnichannel Matters
More Than Ever

Source: Infobip Customer Survey


are happier to engage with brands on more digital channels since the pandemic


increase in WhatsApp being the preferred channel across the 18-54 years age group

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Discover how customer-centric omnichannel
engagement is critical for generating
business growth and build lasting relationships

Download the Report