Black Friday 2022: A year to break all records
From football to the holiday shopping season, there’s much to celebrate. In-store purchases are bounding back and retailers are opening their doors to more shoppers than ever. This year will be the first true phygital (physical + digital) Black Friday.
In 2021, Infobip’s platform handled over 2.26bn Black Friday interactions, a 71% increase from the previous year. But this year, experts say the numbers will be unprecedented. Black Friday 2022 along with Cyber Monday is bound to break records!