Are You Prepared for Black Friday?

The clock is ticking. It's time to get ready for Black Friday 2022!
On November 25th, standout from the crowd with amazing campaigns and messaging strategies. Offer a seamless, end-to-end customer journey across all channels.

Black Friday 2022: A year to break all records

From football to the holiday shopping season, there’s much to celebrate. In-store purchases are bounding back and retailers are opening their doors to more shoppers than ever. This year will be the first true phygital (physical + digital) Black Friday.

In 2021, Infobip’s platform handled over 2.26bn Black Friday interactions, a 71% increase from the previous year. But this year, experts say the numbers will be unprecedented. Black Friday 2022 along with Cyber Monday is bound to break records!

Online shopping by the numbers

of carts are abandoned during a purchase
of Americans shop online at least once a month
of digital window shoppers make impulse purchases

Find out what your customers really want this Black Friday

What our customers say


increase in lead generation


increase in customer conversion rate

When we launched the campaign, Infobip was there, in real time, following everything that happened with the bot. We had to make a change to the bot script in the middle of the day and Infobip did it super fast without affecting consumer interactions.

— Mariana Gonçalo, Senior Marketing Manager at Unilever

By digitally enabling the customer journey and launching this new chatbot service on WhatsApp, we make serving our customers more accessible and convenient. Infobip helped us develop the ideal journey for users to interact with the brand easily through the channel.

— Mohammed El-Khayat, Vice Geral Manager – Nissan Customer Experience and Digital Transformation

Infobip’s Conversations solution helped our business grow during the pandemic. Our users are satisfied with the quick and convenient service, while our agents now have a better attitude in dealing with every situation.”

— Claudia Constanza Wilches, IT and Procurement Manager at Flamingo

The adoption of Infobip solutions has been a time to rethink customer interaction. It’s no longer one-way customer service, but active, conversational management. This was possible because Infobip immediately understood our needs with a fast, scalable and flexible solution.

— Daniele Cazzani – Head of Campaigns and Customer Experience at Salmoiraghi & Viganò

Unboxing edition: Black Friday trends

Scalability: The magic word behind retailer success

  • CPaaS

    Reach customers on their preferred channels

    • Reach your customer at the right time with the right message and using the channels they prefer.

    Automated conversations and support with chatbots

    • Scaling customer support is just one benefit a chatbot can deliver. They can also handle user registrations, purchases, order tracking, and more.

    Real-time tracking and order notifications

    • Black Friday’s high demand may bring delivery delays, but you can keep customers updated with transparent communication and real-time order status.

    Diverse and convenient payment methods

    • Your customers want access to more payment methods when shopping online. Go beyond using debit and credit cards and make it easy for your users to pay.
  • 01 CPaaS
    Reach customers on their preferred channels
    Automated conversations and support with chatbots
    Real-time tracking and order notifications
    Diverse and convenient payment methods

Phygital Experiences

Whether online or in-store, a streamlined, omnichannel approach blends the best of what physical and digital has to offer.

eCommerce continues to grow, but in-person shopping is here to stay. IDC predicts that brick-and-mortar stores will gradually become connected centers for customer experience in the next ten years.

Discover How Infobip Can Help

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