Driving Cross Border Ecommerce Through Digital Transformation

June 23rd 2022
11am CAT (GMT+2)

Getting the customer experience right for cross-border e-commerce can be challenging for retailers who plan to enter new markets. An increasing number of customers choose to engage on their channel of preference, conduct transactions in their own language, and pay the way they want to. Not to mention that they would like to receive their goods in compliance with local laws and the delivery or collection method they prefer. Retailers must consider all these aspects.

According to FXC Intelligence, eCommerce revenue in Africa will reach USD 40 billion by 2025, at a projected annual growth rate of more than 13 percent. Africa is home to 1.2 billion consumers, with a growing group of young and tech-savvy buyers uniquely positioned to drive this upward trend.

Register to Watch On-demand
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In this On-demand Webinar, our CX experts will share best practices for Retail & Ecommerce brands and merchants who wish to implement market-leading strategies.

You will also learn how the key players in the cross-border eCommerce value chain can leverage the right technologies to build an omnichannel approach that unlocks powerful opportunities.

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Special Twiga Foods Kenya
Use Case Feature

Bridge the gap between discovery and purchase!
Expand your existing use cases to maximize the return on the investment you've already made.

  • Maximize the use of entry points with WhatsApp Business, Messenger, Instagram, Google Business Messages, Apple Messages for Business & Telegram
  • Adopt tested & trusted use cases for customer engagement and build a journey that converts

Meet your presenters

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Loren Lubanga, Moderator

Key Account Executive, Infobip Africa, Kenya

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Guest Speaker

Anthony Nwabuisi

Group Head Marketing, Konga, Nigeria

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Guest Speaker

Dominic Oturo Antwi

President, Global Africa Trade Advisory Chamber, Ghana

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Adele De Villiers

Account Executive, Infobip Africa, South Africa

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Gillian Koinange

Account Executive, Infobip Africa, Kenya

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Oluwashina Aina

Sales Engineer, Infobip Africa, Nigeria


About Infobip

Key Developments driving Africa’s Cross border eCommerce growth

The resiliency of Retail and eCommerce in a changing African landscape

Technologies Unlocking Cross border eCommerce Opportunities

Cross border eCommerce Value Chain & Maturity Model

The Future of Cross Border eCommerce Engagement

Retail, eCommerce & On-Demand Logistics usecases


Closing Remarks

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