{"id":3574,"date":"2025-06-23T14:33:00","date_gmt":"2025-06-23T14:33:00","guid":{"rendered":"https:\/\/www.infobip.com\/developers\/?p=3574"},"modified":"2025-06-23T14:33:00","modified_gmt":"2025-06-23T14:33:00","slug":"infobip-shift-2025-takes-over-zadar-with-tech-stars-from-netlify-miro-microsoft","status":"publish","type":"post","link":"https:\/\/www.infobip.com\/developers\/blog\/infobip-shift-2025-takes-over-zadar-with-tech-stars-from-netlify-miro-microsoft","title":{"rendered":"Infobip Shift 2025 Takes Over Zadar with Tech Stars from Netlify, Miro & Microsoft"},"content":{"rendered":"
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Infobip Shift Zadar is back! From Sept 14-16, 2025, Southeast Europe\u2019s top dev conference returns, turning Zadar into a global tech hotspot. <\/p><\/div>\n\n\n

Over three exciting days<\/strong> at the Kre\u0161imir \u0106osi\u0107 Hall in Vi\u0161njik, Zadar, approximately 5.000 attendees<\/strong> of the Infobip Shift Conference<\/a> will dive into a dynamic lineup of lectures, panels, workshops, and networking events \u2013 all focused on today\u2019s hottest topics.<\/p>\n\n\n\n

From AI and software development to cybersecurity, engineering leadership, and startup culture, there\u2019s something for every forward-thinking professional.<\/p>\n\n\n\n

With six parallel stages and a variety of thematic tracks<\/strong>, the program is designed to spotlight the key trends shaping the future of software development.<\/p>\n\n\n\n

Learn about Agent Experience (AX) from the term creator himself<\/h2>\n\n\n\n

This year\u2019s edition once again features top names from the global IT scene, including Matt Biilmann Christensen<\/strong>, co-founder and CEO of Netlify \u2013 a platform at the forefront of modern web application development, serving over a billion unique monthly visitors<\/strong>.<\/p>\n\n\n\n

Matt is one of the world\u2019s foremost advocates of a new concept called Agent Experience (AX)<\/strong><\/a>, which enables collaboration between developers and AI agents<\/strong> in software creation. Biilmann states:<\/p>\n\n\n\n

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Agent experience will become just as important in the future as user experience (UX) has been in past decades.<\/p>\n<\/blockquote>\n\n\n\n

According to him, the rise of AI capable of writing code represents a moment akin to Gutenberg\u2019s printing press<\/strong>, a technology that once made exclusive knowledge accessible to everyone.<\/p>\n\n\n\n

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Just as literacy transformed society, software literacy is poised for explosive growth as AI removes technical barriers. We\u2019re shifting from a world where only a few could develop software to one where almost anyone can.<\/p>\n<\/blockquote>\n\n\n\n

Audience favorites are back \u2013 including Debbie O\u2019Brien and Kristijan \u201cKitze\u201d Ristovski<\/h2>\n\n\n\n

Alongside Matt, the Shift Conference will feature Medhat Dawoud<\/strong>, senior software engineer at Miro \u2013 a global platform for online collaboration and visual project management used by over 60 million people worldwide<\/strong>.<\/p>\n\n\n\n

Returning to Shift is Debbie O\u2019Brien<\/strong>, a long-time Microsoft manager specializing in developer tools. O\u2019Brien is well-known in the developer community for her work on the Playwright testing framework and other tools that significantly impact developers\u2019 daily workflows.<\/p>\n\n\n\n

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Also making a comeback to the stage are:<\/p>\n\n\n\n