# Email reputation report
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The **email reputation report** gives you insight into the sending reputation of your email traffic. Reputation is tracked using two key technical identifiers: [sending IP](https://www.infobip.com/docs/email/get-started-with-email/purchase-and-manage-dedicated-ips) and [envelope domain](https://www.infobip.com/docs/email/get-started-with-email/set-up-your-domain#envelope-domain-system).

Reputation data is calculated **daily** using **UTC timezone**. Day is the only available time aggregation.
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NOTE
To generate an email reputation report, you must have at least one dedicated [sending IP](https://www.infobip.com/docs/email/get-started-with-email/purchase-and-manage-dedicated-ips) or an [envelope domain](https://www.infobip.com/docs/email/get-started-with-email/set-up-your-domain#envelope-domain-system) configured.

## Dimensions

The following table describes the dimensions available in the email reputation report.

| Dimension | Description | Availability |
| --- | --- | --- |
| Envelope domain | The "return address" domain used by the mail server to send emails and handle bounces. May differ from theFromaddress.For more information, see [Envelope domain system](https://www.infobip.com/docs/email/get-started-with-email/set-up-your-domain#envelope-domain-system). | Always available |
| Sending IP | IP address of the mail server used for delivery tracking and reputation management. Only dedicated IPs are shown.For more information, see [Purchase and manage dedicated IPs](https://www.infobip.com/docs/email/get-started-with-email/purchase-and-manage-dedicated-ips).To build reputation on a new IP, see [IP and domain warmup](https://www.infobip.com/docs/email/ip-and-domain-warmup). | Available if you have at least one dedicated IP |
| Account | Sub-account within your account hierarchy. Includes disabled accounts. | Available if sub-accounts exist |
| Day | Date of email activity (UTC timezone). | Mandatory |

IMPORTANT
Sending IP and envelope domain are mutually exclusive as primary dimensions. You can select only one per report.

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## Filters

The following table describes the filters available in the email reputation report.

| Filter | Description | Availability |
| --- | --- | --- |
| Account | Include or exclude specific sub-accounts. Includes disabled accounts. | Available if account hierarchy exists |
| Envelope domain | Include or exclude specific envelope domains. | Always available |
| Sending IP | Include or exclude specific dedicated IP addresses. | Available if you have at least one dedicated IP |

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## Metrics

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### Email authentication

The following table describes the email authentication metrics.

| Metric | Description |
| --- | --- |
| SPF success rate | Percentage of emails that passed SPF (Sender Policy Framework) authentication. Measures how well the sender IP is authorized to send on behalf of the domain. |
| DKIM success rate | Percentage of emails that passed DKIM (DomainKeys Identified Mail) authentication. Measures the integrity and authenticity of email content through cryptographic signatures. |
| DMARC success rate | Percentage of emails that passed DMARC (Domain-based Message Authentication, Reporting and Conformance) authentication. Combines SPF and DKIM results to verify sender legitimacy and policy compliance. |

Each authentication metric can report the following values: *Pass*, *Fail*, *SoftFail*, *Neutral*, *None*, *Temperror*, *Permerror*, *Policy override*, *Mismatch*, *Missing*, *Unknown*.
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### Sender reputation

The following table describes the sender reputation metrics.

| Metric | Description |
| --- | --- |
| Sender score | Overall reputation score (0–100) based on a weighted calculation of bounce rate, spam complaints, blocklist impact, spam trap hits, and unknown user rate. Higher scores indicate better reputation.For more information about these factors, see [Email deliverability](https://www.infobip.com/docs/email/email-deliverability).To track engagement metrics that affect your score, see [Email tracking and analytics](https://www.infobip.com/docs/email/email-tracking-and-analytics). |

NOTE
Sender score data is available only for sending identities with higher traffic volumes. Accounts below this threshold can still access authentication-based reputation signals such as Google Postmaster and Microsoft SNDS.

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### Inbox provider reputation

The following table describes the inbox provider reputation metrics.

| Metric | Description | Values |
| --- | --- | --- |
| Google Postmaster reputation | Reputation score provided by Google Postmaster Tools. Reflects how Gmail perceives the sender's reputation. Impacts deliverability to Gmail and Google Workspace mailboxes. | Bad, Low, Medium, High (higher is better) |
| Microsoft reputation | Reputation score from Microsoft's Smart Network Data Services (SNDS). Reflects how Outlook.com and Microsoft 365 perceive the sender. Impacts deliverability to Microsoft email services. | Green (good) to Red (poor) |

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### Blocklist status

The following table describes the blocklist status metric.

| Metric | Description |
| --- | --- |
| Blocklist status | Indicates whether the sending IP or envelope domain appears on major blocklists. Checked against: Spamhaus, SORBS, SpamCop, SURBL, UCEPROTECT, Barracuda, Invaluement.For help with blocklist removal and reputation recovery, see [Deliverability services](https://www.infobip.com/docs/email/email-deliverability/deliverability-services). |

Possible blocklist status values: *Not listed*, *Listed (Minor blocklist)*, *Listed (Major blocklist)*, *Listed (Multiple blocklists)*, *Delisted (removed from the blocklist)*, *Pending re-evaluation*, *Unknown*.

IMPORTANT
Data reflects current IP and domain assignments only. Historical reputation data is not tracked after a sending IP or an envelope domain is reassigned.

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## Create an email reputation report

To create an email reputation report, follow these steps:

1. In the [web interface](https://portal.infobip.com/login), go to **Analyze** > **New reports**.
2. Under **Performance reports**, select **Email sender reputation**, and then **Create report**.
3. In the **Period and schedule** section, set the following:
   - Choose whether the report is **one-time** or **recurring**.
   - **Period**: Select **Yesterday**, **This week**, or **This month**.

    NOTE
The date range uses UTC timezone. Data for the current day is still being collected and is excluded from the report period.

5. In the **Structure** section, select the dimensions and metrics to include in the report:
   - **Dimensions**: Select either **Sending IP** or **Envelope domain** (mutually exclusive). Optionally, select **Account** if sub-accounts exist. **Day** is a mandatory dimension and is always included.
   - **Metrics**: Select the metrics you want to include. For a description of each metric, see [Metrics](#metrics).

6. In the **Filters** section, select **Add new filter** to narrow down your report data. You can filter by **Account**, **Envelope domain**, or **Sending IP**.

7. In the **Export options** section, set the following:
   - **Export file format**: Select **Spreadsheet (XLSX)** or **Plain text (CSV)**.
   - **Export file to external server**: Select a server configuration if you want to export the report to an external server. To set up a server, select [Manage server configuration](https://www.infobip.com/docs/analyze/data-export).
   - **Get report download link by email**: Enable this toggle to receive a download link by email when the report is ready.
   - **Additional recipients**: Enter any additional email addresses to receive the report.
   - **Direct download**: Enable this toggle to generate a shareable download link. Anyone with the link can download the report. The link is valid until the [report status](https://www.infobip.com/docs/analyze/reports/manage-reports#statuses-of-reports) changes to **Expired**.

8. Select **Create report**.
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## View or download a report

After the report is generated, it appears in the **Email reputation reports** list.

- **Ready** reports show a **Download** button. Select it to download the report file.
- **Expired** reports show a **View details** button instead.

To access additional actions, select the three-dot menu next to a report:

- **View details**: Opens the report detail panel.
- **Duplicate**: Creates a new report with the same configuration. Useful for re-running a report without rebuilding the settings.
- **Delete**: Permanently deletes the report.

The detail panel has three tabs:

- **Overview**: Shows report type, occurrence, date range, who requested it, and when it was generated.
- **Configuration**: Shows the dimensions and metrics included in the report.
- **Export details**: Shows the file format, external server configuration, and direct download status.

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