# Reports and insights  
## Analytics  

Use Infobip analytics to obtain information about the performance of chatbots, agents, and your contact center. You can obtain reports and insights through [Answers](https://www.infobip.com/docs/answers/analytics), [Conversations](https://www.infobip.com/docs/conversations/analytics), and [Conversations API](https://www.infobip.com/docs/conversations-api).
  
## Messages for Business in People  

You can view information about the users of your Messages for Business channel in the users' profiles in the People module. You can also view channel events, which specify the following channel actions, for these users:
  
- Message sent
- Conversation closed
- Apple Pay request successful
- OAuth request successful

You can segment your audience based on these channel events.
  
To view the Messages for Business events for an end user, carry out the following actions:

1. Log in to the Infobip [web interface](https://portal.infobip.com//).
2. In the menu on the left, go to **People** > **People** tab.
3. Click the name of the end user for whom you want to view the events.
4. Click the filter icon.
5. In the **Channel events** section, choose **Apple Messages for Business**.