# Get started with Automation Studio

EARLY ACCESS

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To use Automation Studio, you need an **active Infobip account**.

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## Set up your Infobip account

1. If you do not have an account, [sign up](https://www.infobip.com/signup) for a free account. For more information, see [Create an account](https://www.infobip.com/docs/essentials/getting-started/create-an-account).
2. To enable Automation Studio, you can:
   - **[Book a demo](https://www.infobip.com/docs/essentials/getting-started/products#book-demo)** - Schedule a demo session with Infobip product experts.
   - **Purchase** - Contact your Infobip account manager or [Support](mailto:support@infobip.com) to purchase Automation Studio. See [Pricing plans for products](https://www.infobip.com/docs/essentials/getting-started/paying-account#pricing-plans-for-products) for details.
   - **Upgrade** - If you already have an account, contact your Infobip account manager or [Support](mailto:support@infobip.com) to upgrade. See [Paying account](https://www.infobip.com/docs/essentials/getting-started/paying-account) for more information.

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## Choose your starting point

Automation Studio provides two main tools for automating customer engagement:

- **Journeys** - Design multi-channel communication flows that orchestrate messages across channels based on customer behavior, profile changes, or scheduled triggers.
- **Chatbots** - Build dialog-based conversation flows for automated support, onboarding, and sales interactions.

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## Next steps

Create your first journey

Follow the step-by-step guide to design and launch a multi-channel communication flow.

Create your first chatbot

Build an automated chatbot to handle customer conversations across messaging channels.

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