# Journeys

EARLY ACCESS
IMPORTANT
**Journeys** is available as an **Early Access** feature. To get access or learn more, contact your dedicated account manager or [Support](mailto:support@infobip.com).

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**Journeys** is a visual, no-code solution within **Automation Studio** for designing and automating multi-channel customer communication flows.

Use Journeys to design, automate, and personalize customer communication across every channel: from personalized messaging and behavior-based triggers to multi-channel automation, all on a drag-and-drop canvas.

NOTE
When you sign up for Journeys, you automatically get access to [Customer Profiles](https://www.infobip.com/docs/customer-profiles), the Infobip customer data platform, where customer profiles, attributes, and events are stored and managed.

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## Before you begin [#before-you-begin]

Before building journeys, configure your account settings and user access. For more information, see:

- [Account settings](https://www.infobip.com/docs/essentials/manage-my-account/account-settings)
- [Manage users](https://www.infobip.com/docs/essentials/manage-my-account/manage-users)
- [Manage roles](https://www.infobip.com/docs/essentials/manage-my-account/manage-roles)

Next, enable the [communication channels](https://www.infobip.com/docs/product-documentation#communication-channels) that you plan to use and import customer data into the Customer Profiles platform. Person profiles and events stored in Customer Profiles provide the data used in Journeys.

- Add customer profiles and events to [Customer Profiles](https://www.infobip.com/docs/customer-profiles).
- Define what customer actions trigger a journey using [Events](https://www.infobip.com/docs/customer-profiles/events).

New to Journeys?
See the [Before you begin](#before-you-begin) section to set up your account, then [create your first journey](https://www.infobip.com/docs/automation-studio/journeys/manage-journeys/create-journey#create-your-first-journey).

Looking for specific documentation?
Go directly to [Journey editor](https://www.infobip.com/docs/automation-studio/journeys/journey-editor), [Journey elements](https://www.infobip.com/docs/automation-studio/journeys/journey-elements), [Templates](https://www.infobip.com/docs/automation-studio/journeys/templates), or [Performance](https://www.infobip.com/docs/automation-studio/journeys/manage-journeys/performance).

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## Explore Journeys

### Manage journeys

View, search, filter, edit, duplicate, stop, and delete journeys from the Journeys page.

### Journey editor

Design journeys on a drag-and-drop canvas. Add elements, connect steps, and configure each node without writing code.

### Journey elements

Add entry points, communication channels, IVR, functions, and integrations to your flows.

### Templates

Start faster with predefined or custom journey templates for common communication flows.

### Performance

Review campaign metrics, channel reports, IVR insights, SFTP import data, MEP consumption, and advanced analytics.

### Frequency capping

Limit how many messages a customer can receive within a specific time period to prevent over-messaging.

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## More resources

### Tags

Organize journeys with campaign tags. Filter and group journeys by tag across the Journeys page.

### Send-time optimization

Automatically send messages at the time each customer is most likely to engage, based on historical behavior.

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## Key capabilities

### Visual builder

Design journeys on a drag-and-drop canvas without writing code. Add elements, connect steps, and configure each node visually.

### Flexible entry points

Trigger journeys from profile changes, real-time events, inbound messages, scheduled dates, external API calls, or SFTP imports.

### Behavior-based communication

Branch the journey based on customer actions. Use wait-for-event elements to pause and react to responses, purchases, or profile updates.

### Send-time optimization

Automatically send messages at the time each customer is most likely to engage, based on historical behavior.

### Advanced analytics

Access standard and custom dashboards, funnel analytics, A/B test results, and channel-level performance metrics.

### Journey versioning

Update active journeys while maintaining version history. Compare or roll back versions without interrupting participants already in progress.

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## AgentOS integration

Send bulk one-time campaigns to large audiences using journey-defined segments.

Hand off journey participants to live agents for assisted support when needed.

Trigger journeys from chatbot interactions or hand off to a journey mid-conversation.

Use persons, companies, segments, tags, attributes, and events from Customer Profiles as journey triggers and personalization data.

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## Available channels

Journeys supports **11 communication channels**. Combine them freely within a single journey to reach customers on their preferred platforms.

NOTE
Available channels depend on which channels are enabled in your Infobip account. Contact your account manager to enable additional channels.

[SMS](https://www.infobip.com/docs/sms)
[Email](https://www.infobip.com/docs/email)
[WhatsApp](https://www.infobip.com/docs/whatsapp)
[Viber](https://www.infobip.com/docs/viber)
[Voice](https://www.infobip.com/docs/voice-and-video)
[Mobile Push & In-app](https://www.infobip.com/docs/mobile-push)
[RCS](https://www.infobip.com/docs/rcs)
[MMS](https://www.infobip.com/docs/mms)
[Apple Messages](https://www.infobip.com/docs/apple-messages-for-business)
[Messenger](https://www.infobip.com/docs/facebook-messenger)
[LINE](https://www.infobip.com/docs/line)

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## Additional resources

Explore more tools and documentation to help you get the most out of Journeys.

### Essentials

Browse foundational guides for creating an account, managing users, setting up APIs, and ensuring connectivity in the [Essentials hub](https://www.infobip.com/docs/essentials).

### Support center

Browse troubleshooting guides and frequently asked questions in the [Support center](https://support.infobip.com/library).

### Use case library

Explore real-world examples in our [Use case library](https://www.infobip.com/use-cases) to inspire your implementation.

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Ready to get started?

Design and automate multi-channel customer communication with Journeys.

[Get started](/signup)