# People with X

EARLY ACCESS

To manage profiles with X, use [Embeddable Moments](https://www.infobip.com/docs/embeddable-customer-engagement/embeddable-moments).

You can do the following:

- Associate each person profile with an application and entity.
- Filter person profiles based on applications and entities.

Data segregation is supported for following:

- [Profiles](https://www.infobip.com/docs/people/get-started)
- Destinations
- [Segments](https://www.infobip.com/docs/people/manage-audience#segments)
- [Tags](https://www.infobip.com/docs/people/manage-audience#tags)
- Placeholders

Each flow has a specific CPaaS X identity ([application](https://www.infobip.com/docs/cpaas-x/application-and-entity-management#applications) and [entity](https://www.infobip.com/docs/cpaas-x/application-and-entity-management#entities)). When a flow generates messages, it uses this applicationId and entityId.

Important
To insert profiles that are associated with a defined application and entity, you cannot use the [People API](https://www.infobip.com/docs/api/customer-engagement/people). To insert such profiles, contact your Infobip account manager. An end user can have multiple profiles that have the same phone number but a different application and entity.