# Events

EARLY ACCESS

Events help you track customer activities and interactions to create targeted communication, build comprehensive activity timelines, and power your analytics and segmentation strategies.

Use events to:

- Track customer behavior - Monitor what actions customers perform on your website or mobile app
- Trigger campaigns - Initiate [Journey](https://www.infobip.com/docs/automation-studio/journeys) campaigns based on specific customer actions
- Build segments - Create dynamic [segments](https://www.infobip.com/docs/customer-profiles/segments) based on event criteria
- Analyze performance - Understand customer patterns and measure engagement with [analytics](https://www.infobip.com/docs/customer-profiles/analytics)
- Personalize communication - Send relevant messages based on customer behavior

To access events, go to [Customer Profiles](https://www.infobip.com/docs/customer-profiles) → Events.

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## Manage events

Custom events  
Track what activities your customers perform online with custom events you create.

Template events  
Use prebuilt events to quickly start with common scenarios like e-commerce and banking.

Customer Profiles events  
Track personal profile changes with standard and custom attributes.

Platform events  
Track Journeys, Forms, Inbox, and Chatbots interactions by default.

Web SDK  
Install and configure the JavaScript library to track events on your website.

Events export  
Export event data to Amazon S3 for use in external systems and applications.

Use events across platform  
Use events in segments, Journeys, analytics, and external systems.

Data retention for events  
Understand data retention policies and how they affect event storage and usage.

Events best practices  
Learn best practices for naming events, defining properties, and tracking by industry.