# Custom events

EARLY ACCESS

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In the **Custom events** tab, you can track what activities your customers perform online. The custom events you create here will be used in your other features.

If you want to get started quickly with common scenarios, see [Template events](https://www.infobip.com/docs/customer-profiles/events/template-events).

In the **Custom events** tab, you can:

- **Search for events** - Use the search bar to find specific events by name
- **Create events** - Select **Create event** to define new custom events
- **View event details** - See the event table with the following information:
  - **Event name** - The display name of the event
  - **Event ID** - The unique identifier used for tracking
  - **Event properties** - Additional data associated with the event

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## Create a custom event

To create a custom event:

1. Go to **[Customer Profiles](https://www.infobip.com/docs/customer-profiles)** → **Events** → **Custom events** tab.
2. Select **Create event**.
3. Enter the event name and event ID.
4. Define event properties if needed.
5. Select **Create**.

Tip
Event properties should start with a **lowercase letter**. Event properties provide additional context about the event, such as `itemName`, `price`, or `category`.

For more information about event naming and best practices, see [Events best practices](https://www.infobip.com/docs/customer-profiles/events/events-best-practices). To track events on your website, see [Web SDK](https://www.infobip.com/docs/customer-profiles/events/web-sdk).

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