# Person types

___

Person types are determined by the stage in the customer journey. Data stored in Customer Profiles helps track leads' activities and turn them into customers.

When [creating person profiles](https://www.infobip.com/docs/customer-profiles/persons/create-person-profile), you select the person type (Lead or Customer) based on the verification status.

There are three types of person profiles:

- **Leads**: Profiles with a person name and contact information that has not been verified. Lead information can be changed from numerous sources at any time.
- **Customers**: Profiles that have been verified using the most trusted verification channels. Any modification involves more work to protect against unwanted updates.
- **Agents**: Profiles for team members who interact with customers through Inbox and other channels.

___

## Anonymous visitors

**Anonymous visitors** are website users who have not been identified as a known person (either a lead or customer). They have no profile in Customer Profiles.

Visitor browsing activity and custom site events are tracked on the website via the [Web SDK](https://www.infobip.com/docs/customer-profiles/events/web-sdk). Once a visitor is identified by the website (for example, after they create an account or provide user details in a form), the website can call a method to merge the visitor's event history to a lead or customer profile.

Learn more about Web SDK integration in [Create and synchronize person profiles](https://www.infobip.com/docs/customer-profiles/persons/create-and-synchronize-person-profiles#web-sdk).

___