# Get started with Insights and Analytics
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To use Insights and Analytics, you need an **active Infobip account** with at least one configured journey, chatbot, or Inbox queue generating interaction data.

- If you do not have an account, [sign up](https://www.infobip.com/signup) for a free account New users receive a **60-day free trial** For more information see [Create an account](https://www.infobip.com/docs/essentials/getting-started/create-an-account)
- To upgrade to a paying account select **Add funds** at the top of the page For more information see [Paying account](https://www.infobip.com/docs/essentials/getting-started/paying-account)

Go to **Insights and Analytics** on the Infobip web interface to access all features.

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## Review your insights

Start with the [Insights](https://www.infobip.com/docs/insights-and-analytics/insights/insights) page to get an overview of your automation performance.

1. Go to **Insights and Analytics** → **Insights** → **Insights**
2. Use the filters at the top to narrow data by **time period** **journeys** **chatbots** **version** or **sender**
3. Review the three main areas:
   - **Total interactions and success rate** - See how many interactions occurred and what percentage were resolved successfully
   - **Top recommendations** - Review AI-generated recommendations ordered by impact Each recommendation includes a problem description suggested fix and affected element
   - **Topic performance** - Explore the most common and lowest performing topics detected across your interactions

Note
Insights data is updated every 24 hours When you start a new journey or chatbot recommendations may take a few days to appear as the system needs enough data for statistical analysis

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## Explore supporting metrics

Use [Supporting metrics](https://www.infobip.com/docs/insights-and-analytics/insights/supporting-metrics) for a deeper look at interaction health audience engagement and channel performance.

1. Go to **Insights and Analytics** → **Insights** → **Supporting metrics**
2. Choose between three interaction tabs **Total interactions** **Contained** or **Escalated to human agent**
3. Review detailed metrics across the following areas:
   - **Interaction health time and cost** - Journey health score average interaction duration and estimated cost per interaction
   - **Audience and engagement** - Unique users returning users engagement rates CSAT and sentiment scores
   - **Conversion funnel** - Configure steps to track how users move through your journeys and where they drop off
   - **Channel health** - Message deliverability inbound/outbound volumes and estimated costs per channel

You can drill into predefined dashboards to view examples of successful mixed outcome and unsuccessful interactions

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## View analytics for specific channels

Go to **Insights and Analytics** → **Analytics** and select the component that matches your use case:

- **[Inbox](https://www.infobip.com/docs/insights-and-analytics/analytics/inbox)** - Monitor live agent activity with real-time dashboards for active calls conversations queues and agents Review predefined dashboards for overview channel agent conversation and CSAT metrics
- **[Chatbots](https://www.infobip.com/docs/insights-and-analytics/analytics/chatbots)** - Track chatbot sessions messages users dialog performance and voice of the customer feedback
- **[AI agents](https://www.infobip.com/docs/insights-and-analytics/analytics/ai-agents)** - Monitor agentic AI performance (agent and tool analytics) and run knowledge agent evaluation tasks
- **[Journeys](https://www.infobip.com/docs/insights-and-analytics/analytics/journeys)** - Review journey campaign performance audience activity and IVR insights
- **[Traffic performance](https://www.infobip.com/docs/insights-and-analytics/analytics/traffic-performance)** - Access traffic and delivery metrics through the Analyze feature

Each analytics component includes predefined dashboards and the ability to create custom dashboards

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## Create custom dashboards

Build personalized dashboards to track the metrics that matter most to your business.

1. In any analytics component (Inbox Chatbots Journeys) or in **Insights** → **[Custom dashboards](https://www.infobip.com/docs/insights-and-analytics/insights/custom-dashboards)** go to the **Custom dashboards** tab
2. Create a new dashboard and add visualizations with your chosen metrics filters and chart types
3. Use the **Visualizations** tab to build standalone multi-layer analytics reports

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## Monitor logs

Use [Interaction logs](https://www.infobip.com/docs/insights-and-analytics/logs) to troubleshoot issues and maintain audit trails.

1. Go to **Insights and Analytics** → **Logs**
2. Review [Interaction logs](https://www.infobip.com/docs/insights-and-analytics/logs/interaction-logs) to trace journey execution chatbot sessions AI agent interactions conversation events and message delivery status step by step

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