EARLY ACCESS --- Configure **AI analysis** and data processing for [Insights](https://www.infobip.com/docs/insights-and-analytics/insights/insights) and [Supporting metrics](https://www.infobip.com/docs/insights-and-analytics/insights/supporting-metrics). Important The **AI analysis** features are **not** compliant and **must not** be used with **Protected Health Information (PHI)** or in **HIPAA-eligible environments**. If your organization is subject to HIPAA regulations or handles PHI, we strongly recommend **not using AI analysis** for any PHI-related data, communications, or processing. To ensure full compliance with HIPAA requirements, you can disable these features here in Insights → Settings. By using AI analysis with PHI, you do so entirely at your own risk. Infobip assumes no responsibility or liability for any breach, unauthorized disclosure, or non-compliance with HIPAA regulations resulting from such use. For questions about HIPAA compliance, disabling these features, or compliant alternatives, contact your compliance officer or Infobip’s [Support team](mailto:support@infobip.com). ## AI analysis Use AI to detect topics, evaluate interaction outcomes, and generate summaries from customer interactions. To enable AI analysis, turn on the toggle in the upper right corner. ### Data processing When AI analysis is turned off, interaction data is not processed by AI models. You can turn AI analysis back on at any time to enable AI-powered insights. When AI analysis is disabled, the following applies: - New interactions are not analyzed - Topic detection, interaction outcome evaluation, and interaction summaries are unavailable - Analytics may be incomplete for this period