Published on: 04/06/2013
Infobip Continues Working on USSD Standardisation Within GSMA IWG Working Group
LONDON, UK, 4 June 2013 – Infobip, one of the leading mobile services providers and a long-time GSMA associate member, announced its participation at the IWG #18 meeting taking place in London, 6-7 June.
Infobip's executives Tomislav Gojevic and Marko Skomersic will be participating at the event and making a presentation about further steps in standardising international USSD connectivity, an initiative begun by Infobip, and one that the company feels will benefit all the participants in the mobile value chain.
The Interconnect Working Group of the GSM Association has overall responsibility for interconnection matters worldwide and its aim is to improve interconnect and interworking relationships between mobile operators as well as between operators and international carriers, hubbing providers and many other stakeholders in the mobile communications industry. Infobip itself hosted the 16th plenary meeting of the IWG last May in Zagreb, Croatia.
In the words of Mr Gojevic, “We've begun with the USSD standardisation initiative within the IWG and GSMA framework some time ago and even though we're still not there yet, the results are beginning to show. USSD is an underutilised mobile channel and more standardisation can bring significant financial benefits primarily to mobile operators, as well as the entire mobile ecosystem.”
This edition of the IWG is organised by GSMA itself, bringing it closer to the regulatory framework of the world's premier mobile trade association.
Infobip is an international provider of mobile messaging and mobile payments. Its in-house developed solutions are used by businesses and organisations around the world. Infobip's portfolio includes SMS messaging, m-payments, push notifications, developers' libraries and MNO solutions. Services are offered in a cloud, with very simple integration and 24/7, highly skilled support. Operating in 26 offices, the company serves tens of thousands of business users, allowing them to reach 5.9 billion devices in 190 countries. Maintaining one of the best platforms in the industry, Infobip has 160 direct connections and covers a total of over 800 mobile network operators. Infobip is an associate member of the GSM Association, Mobile Marketing Association and Mobey Forum. www.infobip.com and www.centili.com