Published on: 11/11/2013
Infobip launches enterprise USSD platform in South Africa
LONDON, UK, JOHANNESBURG, RSA, 11 November 2013 – Global leader in providing mobile services to enterprises and mobile operators, Infobip has announced today it has built the technical platform for enterprise USSD in the Republic of South Africa.
Comprising push USSD as well as mobile initiated options, enterprise USSD allows banks and financial institutions to increase security of internet banking transactions via USSD (Unstructured Supplementary Service Data), a telecoms protocol which can also be used for a number of different purposes.
In the words of Infobip CEO Silvio Kutic: “The viability of USSD in the financial industry has been proven time and again, due to its unique features that allow for the creation of security solutions, particularly in the authentication of financial transactions, where delivery of one time pins (OTP) to the end-user is one of the pillars of security. Such a convenient, reliable and affordable technology will always appeal to both enterprises and consumers.”
USSD is a communications channel that offers interactive capabilities supported by all kinds of mobile phones, from the basic handsets, to flagship smartphones, and requires no mobile data connection. Thanks to its menu-driven features easy on resources, USSD is predominantly used for m-banking and m-payments, as well as customer care, polling and info services.
Infobip’s enterprise solution rests on USSD coverage towards mobile network operators in the country and opens new business and communication opportunities in South Africa.
Tony Doubell, MD Infobip South Africa chimes in: “USSD is very popular in South Africa and is seeing a sort of a renaissance as the preferred tool in m-banking. Our solution is a one-stop-shop for any company requiring mobile interaction via USSD.”
Infobip will be presenting its mobile solutions at the premier telecoms and mobile industry event in Africa, the AfricaCom in Cape Town, exhibiting at booth P71 from 12-14 November.
Infobip is a global provider of mobile solutions connecting mobile network operators and enterprises through an in-house developed and operated mobile services cloud. Our converged messaging, mobile payments and push notifications services bring a mobile dimension to any business. Offices on six continents and strategic partnerships with major telco groups enable us to provide seamless integration and delivery. Always looking for innovation and new ideas, fostering a customer-first business philosophy and being at h ome in every part of the world makes us the reliable provider for tens of thousands of clients worldwide. www.infobip.com