Published on: 04/06/2019

Infobip Launches Rich Communication Services with Google to Businesses in Mexico

Mexico City, Mexico- June 4th, 2019 - Infobip, a global cloud communication company for businesses and a leader in omnichannel engagement enables Rich Communications Services (RCS) together with Google RCS Business Messaging (RBM) throughout Mexico.  RCS allows businesses to carry branded, 2-way rich communications with predefined replies and action buttons delivering visually appealing and interactive content such as video, high-res images, and files natively on mobile phones.

We are pleased to have Infobip a part of our RCS Business Messaging program, working closely with businesses in Mexico to provide their customers with upgraded  experiences directly from Messages. With RCS, businesses can send more useful and interactive messages to their customers. This means that a retailer can send a beautiful carousel of photos of their product and customers can interact further with the business all without leaving the messaging app.  

Alexandre Allemand Business Messaging Partnership Manager at Google
In Mexico several companies are already utilzing RCS for customer dialogue. Club Comex, one of the largest paint manufacturer and distributor of paints and waterproofing products recognized the potential of RCS to inform their customers about their latest offers, sales, and campaigns.

For Club Comex, RCS has been a new experience of communication to our end-costumers, giving them clear ideas of inspiration, color, and product through photos, videos, and interactive buttons helping our Club Comex costumers understand our value proposition.

Rebeca Gonzalez Huerta Senior Marketing Manager Loyalty and CRM at Club Comex
The GSMA has seen RCS generate increased market potential with a significant number of consumers being exposed to what RCS Business Messaging has to offer. Operators and communication platform providers like Infobip have the technology in place enabling RCS-based customer experiences.

We are seeing real momentum with multiple markets launching enhanced RCS messaging services for their subscribers which continues the current trend for launches around the world. We are also seeing numerous live marketing campaigns from multiple global brands based on RCS Business Messaging. They set to benefit from not only the huge commercial opportunity but also the opportunity it presents to engage more closely with consumers.

Henry Calvert Head of Future Networks programme, GSMA
Utel University, a leader in online education knows that engaging and impactful dialogue is imperative to its students when announcing new programs and schedule changes. 

"Infobip's enablement of RCS allows for responsive 2-way communications imperative to our students and prospects. Being an online university, our students may be time zones apart and it is important communicating over the channels our students use and prefer. We take advantage of RCS to publicize, in an innovative way, the new academic programs that we incorporate into our offer to boost their professional development."

Ana Gabriela Barrera Garcia Inbound Marketing Coordinator at UTEL University

Infobip's RCS solution enabled natively on most phones is helping enterprises improve customer experience and customer loyalty enriching and extending a business omnichannel marketing approach. We couldn't be more thrilled seeing our Mexican clients launching RCS building their brands stronger, connecting to their customers in new, highly engaging ways.

Silvio Kutic CEO of Infobip
About Infobip
Infobip powers enterprises to deliver messages across any channel, any device, at any time and anywhere in the world. Infobip's technology creates seamless mobile interactions between businesses and people, simplifying the integration of almost all communication capabilities. With over a decade of industry experience, Infobip has expanded to more than 60 offices on six continents. Its proprietary messaging platform connects to over 800 telecom networks and has the capacity to reach over seven billion devices in 190+ countries. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.
Infobip will be speaking at the GSMA Business Messaging Awareness Lab in Mexico City on June 5th.  More information on the event here. Media interested in attending the event should contact: Tina Loncaric, Global Public Relations Director