Conversational engagement: Meaningful connections through authentic interactions

Date: 27th February, 2024, 9:30 AM
Location: Mint Leaf of London Restaurant, Emirates Financial Towers

Join us and discuss the future of conversational CX with industry leaders from Oracle, Meta and Infobip. Learn how to improve customer relationships by personalizing omnichannel engagements, at scale.

Customers expect a consistent experience across multiple channels, including websites, mobile apps and social media. However, maintaining consistency in messaging, branding, and service quality across all channels can be challenging.

Organizations need to integrate their systems, processes, and data to ensure a seamless and unified experience for customers regardless of the channel they choose.

During the event, we will present how to establish relationships and build engagement with customers by developing an appropriate omnichannel strategy based on understanding customer needs through integration with preferred channels.

WhatsApp represents a real solution as it is one of the most adopted channels in the world, used daily, with an extremely high engagement rate.

The real strength of WhatsApp lies in its ability to facilitate conversations with CX platforms such as Oracle Fusion Marketing and Oracle Digital Assistant. It enables you to initiate discussions with your prospects, qualify these conversations, and transfer them to your salespeople in your CRM, that maintains an ongoing, coherent, personalized, and truly relevant relationship with your existing customers.

Learn how combined strengths of Oracle’s and Meta’s solutions with Infobip’s technology can build innovative conversational experiences that scale growth. 

The agenda

9:30 AMCoffee and registration
10 AMHow to establish relationships and create conversational experiences with customers?

Muhannad Hasan, Ecosystem Development Manager, Meta Business Partnerships, Middle East and Africa at META 

Amer Marji, EMEA CX Domain Leader & Technical Director at Oracle 

Ali Hussain, Partnership Development Manager at Infobip 
11:30 AMExperience design workshop for omnichannel strategy: Fast and furious customer journey mapping

Kashif Siddiqui, Senior Experience Director at Oracle  
1 PMLunch and networking

About our speakers


Amer Marji

Amer Marji is a Director of Customer Experience (CX) domain responsible for helping customers achieve their strategic goals and objectives.


Muhannad Hasan

Muhannad is an Ecosystem Development Manager working on Meta Business Partnerships for the Middle East and Africa region.


Ali Hussain

Ali Hussain is a Partnership Development Manager focused on forging strategic alliances that drive business growth.


Kashif Siddiqui

Kashif Siddiqui is a Senior Experience Director dedicated to integrating design thinking into customer engagements for a more empathetic and human approach.

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We hope to see you there!