Conversational engagement: Meaningful connections through authentic interactions

Date: 29th February, 2024, 9:30 AM
Location: Oracle Corporation South Africa, 54 Maxwell Dr, Sunninghill, Sandton, 2157, South Africa

Join us and discuss the future of conversational CX with industry leaders from Oracle, Meta, and Infobip. Learn how to improve customer relationships by personalizing omnichannel engagements, at scale.

Customers expect a consistent experience across multiple channels, including websites, mobile apps, and social media. However, maintaining consistency in messaging, branding, and service quality across all channels can be challenging.

Organizations need to integrate their systems, processes, and data to ensure a seamless and unified experience for customers regardless of the channel they choose.

During the event, we will present how to establish relationships and build engagement with customers by developing an appropriate omnichannel strategy based on understanding customer needs through integration with preferred channels.

WhatsApp represents a real solution as it is one of the most adopted channels in the world, used daily, with an extremely high engagement rate.

The real strength of WhatsApp lies in its ability to facilitate conversations with CX platforms such as Oracle Fusion Marketing and Oracle Digital Assistant. It enables you to initiate discussions with your prospects, qualify these conversations, and transfer them to your salespeople in your CRM, that maintains an ongoing, coherent, personalized, and truly relevant relationship with your existing customers.

Learn how combined strengths of Oracle’s and Meta’s solutions with Infobip’s technology can build innovative conversational experiences that scale growth. 

The agenda

9:30 AMCoffee and registration
10 AMHow to establish relationships and create conversational experiences with customers?

Yvonne de Souza, Brand & Retail Lead at META

Amer Marji, EMEA CX Domain Leader & Technical Director at Oracle

Marcus Zackey, Squad Lead at Infobip
11:30 AMExperience design workshop for omnichannel strategy: Fast and furious customer journey mapping

Karolis Kupcikas, CX Expert at Oracle
1 PMLunch and networking

About our speakers

Amer Marji, Oracle

Amer Marji is a Director of Customer Experience (CX) domain responsible for helping customers achieve their strategic goals and objectives as they digitally transform with Oracle CX.

Karolis Kupcikas, Oracle

Karolis Kupcikas is a CX expert, helping sales, marketing and service organizations adopt innovative customer engagement strategies.

Marcus Zackey, Infobip

Marcus Zackey is an enterprise sales team lead with over 10 years of experience in digital and eCommerce.

Yvonne de Souza, META

Yvonne de Souza is a Brand & Retail Lead at META focused on driving economic transformation in Africa.

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We hope to see you there!