Infobip Collaborates with Adobe to Provide Connected Digital Experiences and Analytics to Customers Across the Globe

Kristijan Barlek

Seattle, WA, USA & Vodnjan, Croatia: 23 August 2021 – Global cloud communications company Infobip today announces it has strengthened its relationship with Adobe and furthered the global reach of Infobip’s omnichannel communications platform by becoming an Accelerate partner in the Adobe Exchange Partner Program.

The enhanced collaboration provides Adobe Campaign customers access to Infobip’s cloud communications platform, which benefits from more than 650 direct carrier relationships globally and offers the widest range of channels available through a single platform.

To be relevant in 2021 and the years ahead, brands need to be available on the channels customers want, when they want – and these interactions must be personalized and contextualized. This new data integration enables companies in the retail, transport, media and healthcare space to seamlessly and securely deploy Infobip’s wide-reaching engagement and experience solutions to build lasting and meaningful relationships with their customers. In the age of anything, anytime, anywhere, the ability to meet customers where they are offers organizations the power to go beyond their shop fronts, innovate fast and drive new revenue growth.

“Today’s customer landscape is defined by the ‘always-on’ consumer, the rapidly changing trends towards click and collect, online delivery and a customer-driven need for an expanded mix of communications channels with constant availability,” said Veselin Vukovic, VP Strategic Partnerships at Infobip. “Collaboration and innovation are key to keeping pace with today’s modern consumer expectations. For this reason, we are delighted to commit to a deeper relationship with Adobe and help our customers transform for the digital age.”

The enhanced relationship simplifies digital transformation for customers, expanding the range of services available, and ensuring customers get the best expertise, skills and results possible for their investment. The services available via Infobip’s portfolio will equip customers with the omnichannel possibilities needed to scale customer engagement and customer service.

“Chat apps, email, messages, video calls and other digital forms of communication are now common bridges for human interactions – and firmly embedded in our everyday lives. Therefore, providing omnichannel communication is essential for business success,” said Cody Crnkovich, Head of Partner Programs at Adobe. “We’re excited about this expanded relationship with Infobip, enabling joint customers to be where their customers are, improve the digital experience and ultimately drive business growth.”

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 65+ offices across six continents. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 190+ countries connected directly to over 650 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

  • Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (May 2021). 
  • Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
  • Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards
Aug 23rd, 2021
3 min read

Kristijan Barlek