Drive next level personalization for Tata AIA with RCS

Engage with customers through branded, rich conversational messaging on RCS, a channel now supported on Android and iOS, using Infobip’s RCS messaging solutions.

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Benefits of RCS for Banking and Financial Institutions

Enhance your customer communication with interactive, branded messaging, while enabling secure transactions and stronger customer relationships.

Branded messages

Incorporate your brand’s logo, colors, and other branding elements into messages, ensuring a consistent and recognizable customer experience. This not only reinforces the bank’s identity but also builds trust, as customers can easily verify the legitimacy of communications.

Native on the phone

RCS messages land straight on customers’ phones, so they don’t need to bother with downloading additional apps. This hassle-free way ensures messages get through and makes banking operations smoother.

Suggested replies

Seamlessly integrate links to your products and services, allowing customers to navigate directly from the message to relevant banking features with just one tap.

Rich content

RCS boosts customer engagement with interactive, visually rich messages. Features like high-res images, carousels, buttons, and suggested replies enhance communication, especially in banking, making information more engaging and memorable.

Advanced analytics

Precisely track message delivery, views, and clicks, and evaluate the effectiveness of your marketing campaigns and tailor strategies accordingly.

RCS use cases for banking

Brands using RCS

Niva Bupa: Increasing customer acquisition and ROI with a rich, omnichannel marketing strategy

  • 75%

    ROI on RCS Business Messages

  • 31%

    delivery rate for RCS Business Messages

Apollo 24|7: Digitally transforming the healthcare CX with a unified omnichannel approach

  • 95%

    omnichannel message delivery rate

  • 72%

    increase in average revenue per order using WhatsApp Flows

  • 15%

    higher conversion rate

Life Insurance Department at Covéa Group: 11% conversion rate with pioneering conversational marketing campaign via RCS powered by Infobip 

  • 11%

    conversion rate

BankBazaar: 130% higher CTR with RCS Business Messaging

  • 130%

    higher CTR rate

Millions trust Infobip

450 billion+ interactions per year

Achieve the highest delivery rates and scale your messages as you grow on our secure platform

800+ direct operator connections

Facilitate reliable direct connections and use cases anywhere in the world

70+ offices on 6 continets

Global experience and local presence provides best-in-class service and solutions

40+ data centers

Our worldwide data centers help you keep operations running smoothly and efficiently

100% compliant

Send compliant messages anywhere in the world and in line with local regulations

24/7 support

Always-on support and network monitoring available with expert service

Enhance Banking and Finance Experiences with RCS


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