One of the most important factors is email deliverability. Email deliverability or inbox placement refers to the number of messages that were accepted by the ISPs, regardless of whether the messages were placed in the inbox or the Junk folder – it is the percentage of emails that didn’t bounce.

Email deliverability is of utmost importance because to be able to drive revenue from your campaign your email must first be delivered to your subscribers’ inbox. If they aren’t getting delivered, then the email content won’t have a chance to be opened, clicked or drive any results for your business.

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When you hit “send” your emails travel through a set of funnel filters before they reach their intended recipients. One of the critical steps of the funnel is to avoid getting into the spam folder.

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When you hit “send” your emails travel through a set of funnel filters before they reach their intended recipients. One of the critical steps of the funnel is to avoid getting into the spam folder.

When you hit “send” your emails travel through a set of funnel filters before they reach their intended recipients. One of the critical steps of the funnel is to avoid getting into the spam folder.

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Your IP address reputation, domain, and email address—all play a role in getting your email into your customer’s inbox. Each message that bounces or gets reported as spam counts against the reputation of the originating IP. This affects email deliverability and creates issues for future messages from that IP—or leads to them being blocked entirely.

Dedicated IP address

Your IP address reputation, domain, and email address—all play a role in getting your email into your customer’s inbox. Each message that bounces or gets reported as spam counts against the reputation of the originating IP. This affects email deliverability and creates issues for future messages from that IP—or leads to them being blocked entirely.

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There are two options when sending email campaigns. The first one is to use a shared IP address and the second one is a dedicated IP address.

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  1. A shared IP address means that your domain is mapped to an address that’s shared and used between multiple domains. A shared IP address is ideal if you’re sending less than 5,000 emails a day. The drawback of a shared IP is you don’t have any control over your sender reputation because even a single bad sender on that IP address may cause deliverability issues for others using it.
  2. A dedicated IP address is your domain’s home on the web and is used exclusively for your campaigns. Dedicated IPs provide a direct connection to the ISP and are faster at delivering messages to recipients. If you’re sending more than 50,000 emails per week, use a dedicated IP to protect your reputation. Using a dedicated IP is especially vital if your emails are time-sensitive.
    1. A dedicated IP address is your domain’s home on the web and is used exclusively for your campaigns. Dedicated IPs provide a direct connection to the ISP.
    2. Dedicated IP to protect your reputation. Using a dedicated IP is especially vital if your emails are time-sensitive.
  3. A dedicated IP address is your domain’s home on the web and is used exclusively for your campaigns. Dedicated IPs provide a direct connection to the ISP.
Having Infobip as a global messaging provider helped us achieve higher reliability and increase delivery rates.

Having Infobip as a global messaging provider helped us achieve higher reliability and increase delivery rates.

Erwann Robin Product Manager at BlaBlaCar

Dedicated IP address

Your IP address reputation, domain, and email address—all play a role in getting your email into your customer’s inbox. Each message that bounces or gets reported as spam counts against the reputation of the originating IP. This affects email deliverability and creates issues for future messages from that IP—or leads to them being blocked entirely.