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Blog
Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
Messaging Trends 2025
Discover the current trends in business communication based on
530 billion mobile channel interactions that took place on our platform in 2024.
July 1, 2025
Cart abandonment: 11 proven strategies for eCommerce success
Cart abandonment is a major challenge in eCommerce. This blog breaks down why shoppers leave without buying, and more importantly, what you can do about it.
June 30, 2025
Mastering SMS marketing lists: Grow, segment, and succeed
Build, manage, and grow SMS marketing lists the right way. Learn proven strategies to grow subscribers and keep contacts engaged and compliant.
June 27, 2025
SMS lead generation strategies to drive conversions
Your leads are on their phones. Learn how to build high-performing SMS lead funnels, automate conversations, and drive real results with personalized, timely messages.
June 26, 2025
How to improve airline disruption management and crisis communication
Airlines are facing constant disruptions. Learn how communication platforms enable effective airline crisis communication and disruption management with real-time passenger updates.
June 24, 2025
SMS pop-ups and sign-ups [examples & templates]
Discover effective SMS pop-up strategies and sign-up examples. Learn how Infobip enhances customer engagement through optimized messaging solutions.
June 23, 2025
SMS marketing benchmarks: Key stats by industry
Find out how your SMS marketing ranks against the averages for your industry and how you can move the needle to achieve better results.
June 20, 2025
Boost sales with SMS: Texting tactics that work in 2025
Close more deals in less time—discover how SMS can help your sales team cut through digital noise and get faster responses from leads.
June 19, 2025
A guide to the WhatsApp Business Calling API
Everything you need to know about the WhatsApp Business Calling API and how you can benefit from becoming an early adopter.
June 18, 2025
The agentic revolution starts here: Reinventing customer engagement with Infobip CXOP
Inside Infobip’s CX Orchestration Platform (CXOP), agentic AI brings together people, data, and digital channels to deliver hyper-personalized conversations at every stage of the customer journey.
June 16, 2025
SMS for contact & call centers
Deliver faster, more efficient customer support with scalable SMS solutions that reduce call volume, improve resolution speed, and enhance satisfaction.
June 13, 2025
Proven SMS segmentation strategies & best practices
Group your audience by behavior, location, and more to send personalized messages that boost conversions and customer retention. Explore the full guide to learn how.
June 11, 2025
7 real SMS marketing case studies & best practices [2025]
Discover the surprisingly powerful ways companies use simple text messages to reach customers in real time, cut through digital clutter, and unlock higher conversions and deeper loyalty—lessons you can adapt today.
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