Knowledge base

Learn tips and tricks to collect feedback from customers and how to use their input to improve journeys, boost loyalty, and drive business growth.

Learn how an improved marketing strategy and personalized interactions can increase retail sales when customer demand is at its highest.

Discover how SMS links transform a single tap into seamless conversations and conversions, complete with best‑practice tips, compliance checks, and real‑world use cases.

The key stats that you should be measuring and how they can be used to improve campaign results and ensure that operational use cases are performing effectively.

Wondering whether RCS or iMessage is the better messaging option, and how it impacts your customer communication strategy?

Discover 20+ promotional text message examples to boost conversions. Learn what makes SMS campaigns work, explore industry-specific templates, and see how Infobip helps you personalize, automate, and scale compliant promotional messaging.

SMS isn’t just fast, it’s effective when it’s part of a connected donor journey. Learn how and why.

Learn how predictive marketing combines data, AI, and customer insights to deliver smarter campaigns, improve customer experiences, and increase ROI.

Boost customer engagement with mobile sweepstakes that are fast to set up, easy to enter, and fully trackable.

Explore how RCS messaging secures business communications with TLS encryption, verified senders, global compliance, and what’s next on the path toward full end-to-end protection.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Download our eBook and discover how conversational experiences can help transform your Ramadan campaigns.

Download our eBook in collaboration with IDC and discover how brands can enrich their customer engagement with RCS business messaging.