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See why leading telecoms around the world choose Infobip to transform their network
Create new B2B revenue streams with our omnichannel communications platform
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Ensure all A2P SMS traffic is properly charged and eliminate revenue leakage with our SMS Firewall
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Explore informative articles, helpful guides, practical use cases, latest trend reports, and more.
Blog

Cart abandonment: 11 proven strategies for eCommerce success
Cart abandonment is a major challenge in eCommerce. This blog breaks down why shoppers leave without buying, and more importantly, what you can do about it.

Mastering SMS marketing lists: Grow, segment, and succeed
Build, manage, and grow SMS marketing lists the right way. Learn proven strategies to grow subscribers and keep contacts engaged and compliant.

SMS lead generation strategies to drive conversions
Your leads are on their phones. Learn how to build high-performing SMS lead funnels, automate conversations, and drive real results with personalized, timely messages.

How to improve airline disruption management and crisis communication
Airlines are facing constant disruptions. Learn how communication platforms enable effective airline crisis communication and disruption management with real-time passenger updates.

SMS pop-ups and sign-ups [examples & templates]
Discover effective SMS pop-up strategies and sign-up examples. Learn how Infobip enhances customer engagement through optimized messaging solutions.

SMS marketing benchmarks: Key stats by industry
Find out how your SMS marketing ranks against the averages for your industry and how you can move the needle to achieve better results.

Boost sales with SMS: Texting tactics that work in 2025
Close more deals in less time—discover how SMS can help your sales team cut through digital noise and get faster responses from leads.

A guide to the WhatsApp Business Calling API
Everything you need to know about the WhatsApp Business Calling API and how you can benefit from becoming an early adopter.

The agentic revolution starts here: Reinventing customer engagement with Infobip CXOP
Inside Infobip’s CX Orchestration Platform (CXOP), agentic AI brings together people, data, and digital channels to deliver hyper-personalized conversations at every stage of the customer journey.

SMS for contact & call centers
Deliver faster, more efficient customer support with scalable SMS solutions that reduce call volume, improve resolution speed, and enhance satisfaction.
Downloads

Hyper-personalization: Intelligent customer engagement for business growth

Messaging Trends Report 2025

Engage meaningfully this Ramadan with conversational messaging
Download our eBook and discover how conversational experiences can help transform your Ramadan campaigns.

Conversational CX Maturity white paper

RCS: a new era of customer engagement
Download our eBook in collaboration with IDC and discover how brands can enrich their customer engagement with RCS business messaging.

Discover the latest retail industry trends in Europe, MENA, and Africa

The latest trends in African retail

The latest trends in European retail

The latest trends in MENA retail

How to craft exceptional AI-powered customer journeys
Download our white paper and discover how AI and generative AI solutions are transforming digital customer journeys.
Customer stories

Digitaleo: Introducing RCS Business Messaging to clients
-
72%
Higher conversion rate -
10%
Lower cost per click -
3x
Higher conversion rate

Hospital Alemão Oswaldo Cruz: Transforming healthcare communication with conversational messaging solutions
-
96%
customer satisfaction rate -
82%
increase in appointments, medical tests, and check-up bookings via WhatsApp -
63.3%
reduction in response time for patient assistance

UME: Empowering financial inclusion with conversational messaging and omnichannel support
-
80%
of chatbot conversations resolved without human assistance -
100%
conversation rate for debt collection via RCS -
54%
cost reduction in debt collection by utilizing RCS

Cabify: Combatting artificial inflation of traffic and enhancing CX with innovative fraud and security solutions
-
15.7%
financial loss reduction in one quarter
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Industry Analyst Insights
Analysis from independent industry experts like IDC, Gartner, 451 Research, Forrester, Omdia and Juniper Research.
