Fast-track your time-to-revenue with RCS and Infobip MaaP
Manage, monetize, and scale your RCS for Business Messaging with full control, visibility, and ease.
A2P SMS is declining. RCS is growing. Are you ready for the shift?
Enterprises are ready. Consumers are already using RCS.
But for many telecoms, turning RCS into a scalable, monetizable solution is still a challenge. Operational complexity, lack of visibility, and missing monetization models are holding them back—while traffic continues shifting to OTTs.
Infobip MaaP is here to fix that.
RCS message volumes Q1 vs Q4 2024:
Infobip MaaP – full RCS Business Messaging lifecycle management
A cloud-hosted Messaging-as-a-Platform, Infobip MaaP is a full-stack solution that helps telecoms manage, control, and monetize the RCS for Business Messaging. Sitting on top of Google Jibe, it provides everything operators need to launch, run, and grow the RCS ecosystem.
See Infobip MaaP in action
Why do telecoms need Infobip MaaP?
LIFECYCLE MANAGEMENT
Streamline sender management
Effortlessly onboard, approve, reject, or suspend RCS senders in one place. Enhance control, reduce spam, improve quality, and accelerate enterprise onboarding.
TRAFFIC VISIBILITY
Gain real-time insights
Understand traffic patterns, engagement, and revenue with clarity. Differentiate between local and international traffic for precise billing and monetization.
TRAFFIC CONTROL
Ensure network security
Implement spam detection, throughput control, content filtering, and fraud prevention. Maintain a clean, fast, and secure RCS network.
INTERCONNECTIVITY
Expand your reach
Connect with other carriers for comprehensive market access. Provide complete RCS availability to your enterprise clients.
MANAGED SERVICE
Simplify operations
No in-house RCS team? Infobip can manage your operations, speeding up go-lives, reducing resource strain, and scaling at your pace.
COMMERCIAL MODELS
Flexible commercial options
Choose from exclusive or non-exclusive partnerships, rev-share, or pay-as-you-grow models. Align with your business strategy and market approach.
Proven results with RCS and leading businesses
Digitaleo: Introducing RCS Business Messaging to clients
-
72%
Higher conversion rate -
10%
Lower cost per click -
3x
Higher conversion rate
Telekom Deutschland: Elevating customer engagement with RCS Business Messaging
-
2x
better campaign performance
BankBazaar: 130% higher CTR with RCS Business Messaging
-
130%
higher CTR rate
EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS
-
10x
more surveys filled -
2.7%
higher conversion rate
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Learn more about RCS for Telecoms
RCS vs SMS: Which is best for your business?
Let’s look closely at RCS, how brands can benefit from its unique features, and how it compares to SMS overall as a business messaging tool. We go over use cases where businesses have been able to combine SMS and RCS effectively to provide a better and more cost-effective customer experience.
Apple supports RCS on iOS 18
Apple supports RCS and RCS for Business on iOS devices. Find out what it means for businesses and how to build messages that perform across devices.
How Infobip MaaP helps MNOs manage and monetize RCS for business messaging
Infobip MaaP helps MNOs simplify RCS for Business—streamlining onboarding, boosting revenue, and accelerating adoption in today’s competitive messaging landscape.
How RCS Business Messaging can make conversational commerce a reality
Learn how rich channels such as RCS Business Messaging enable businesses to bring conversational commerce to life.
More than just a platform – your partner in RCS growth
Infobip leverages decades of telecom experience and a presence in over 75 markets to help build sustainable messaging ecosystems with 9,700 global connections, of which over 800 are direct with operators. Our in-house platform ensures full regulatory compliance, 24/7 network monitoring, and strategic consulting.
