How to choose the right MMS provider

For messages to be delivered reliably and at speed, it’s important that your communication platform provider has direct connections to mobile network operators globally.  

If they don’t have a sizeable number of connections, your messages will get routed through a third-party aggregator which could result in slow send rates or undelivered messages. This also makes it more expensive. 

With a good provider, you can be sure that your message will be sent on time, to the right people, in the right order. 

An omnichannel communication platform gives you the capability to orchestrate the right use case for the right channel. With a great platform, you can create innovative marketing campaigns for any channel, automate communications and reach your customers globally.

It produces higher engagement rates than single channel solutions, enables wider reach and most importantly – gives you options.

If any issue arises with sending an MMS (be it network problems or limited capabilities on the customer’s side), you have other failover channels at your disposal.

Local laws and regulations differ from country to country. It’s important your provider has a local presence and is compliant with the rules of the region you send messages in.

Look out for standards and certifications like these: 

You should look for a provider that won’t leave you hanging when the bill is paid. They should help guide you through the whole process- all the while keeping the door open for any questions you might have. 

To protect your customers from data loss, check that the provider’s platform has high availability. You’ll want to see geographically distributed data centers so local outages or natural disasters don’t knock out the whole network.  

The network architecture should be scalable, with no single points of failure or bottlenecks. Look for uptime service-level agreements of at least 99.99%. 

Lines should ideally be enabled with both SMS and MMS capabilities. Not all phones can receive MMS messages, so you should always have a back up plan to ensure your messages are being delivered.

If your customer can’t receive MMS messages for whatever reason, your message will automatically convert into a text-only SMS.

This way you can rest assured knowing that you can reach your customer no matter what.

Customers are often looking for digital interactions when communicating with businesses.

Enabling your landline for multimedia communication helps customers that may not want to pick up the phone to call.

What’s more, if your current number isn’t MMS or even SMS enabled, it’s likely that you’re missing messages customers are already trying to send you. Ensure you can interact with your customers in the way they prefer.