Reach more customers wherever they are, whatever they’re on
Engage them on every channel, in every scenario – from our platform or yours
A LEADER AGAIN
2025 Gartner®
Magic Quadrant™
for CPaaS
Positioned furthest for our Completeness of Vision!
Build any use case or conversational scenario
Easy-to-use cloud products for marketing, sales, and support
Your customers. Their channels.
It’s easier to get the attention of your customers when you meet them where they are.
You focus on the message; we get it delivered loud and clear.
Build flexible workflows with industry-leading CPaaS APIs
Code your own solutions
Integrate your customers’ favorite channels and build experiences your customers want, the way you want.
Authentication
Explore AuthenticationCPaaS X
Explore CPaaS XNetwork APIs
Explore Network APIScalable, secure and compliant with our hyper network
1300+
Physical servers
40+
Data centers and auxiliary locations
17K+
Virtual machines
1600
Service types
15K +
Application instances
800+
Engineers
7bn
End user touchpoints
1000
Deployments daily
Head into the conversational future with a trusted partner
95% of global businesses will be using conversational solutions by 2025. We’re here to help you build leading conversational experiences in your market.
Compose your own tech stack by integrating our solutions with any app
With our wide range of integration options, you can use any of our solutions to enhance your customer experience on your existing systems.
Transforming 10,000+ businesses worldwide
Nissan Saudi Arabia: Boosting sales and building lasting connections with a WhatsApp chatbot .
-
4.4
customer satisfaction rate . -
71%
increase in unique users . -
138%
increase in leads .
Uber: Capitalizing on the global expansion of the ride-sharing phenomenon .
-
90%
of global calls anonymized .
UNICEF: Turning caring people into regular givers with omnichannel customer engagement .
-
7.8%
increase in donor retention . -
33.3%
decrease in churn rate . -
4%
conversion rate on cart abandonment flow .
DPD: Improving delivery experiences and cutting costs with Viber and SMS .
-
20%
reduction in cost .
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Stay on top of every tech trend: Explore our resources
WhatsApp Channels for business: How to use them.
WhatsApp Channels deliver extensive reach and engagement. Learn how to create, optimize, and grow your own WhatsApp Channel to share updates, boost visibility, and connect your audience with deeper, two-way chat experiences.
- Blog.
- Best Practices.
- WhatsApp Business.
WhatsApp vs WhatsApp Business [Full comparison].
They are both the most popular messaging apps in their class, but what are the differences between WhatsApp and WhatsApp Business? Read on to find out!
- Blog.
- Best Practices.
- WhatsApp Business.
How to use ads that click to WhatsApp.
Discover how to create and optimize Click to WhatsApp ads for faster engagement, higher conversions, and compliant campaigns, plus real brand success stories.
- Blog.
- Best Practices.
- WhatsApp Business.
- Marketing.
WhatsApp eCommerce customer journey: Strategies, chatbots and best practices.
Learn how to use WhatsApp for eCommerce success with automation tips, marketing strategies, and real-world use cases.
- Best Practices.
- WhatsApp Business.
- eCommerce.
- Retail.
Danone: Promoting well-being and strategic growth in Brazil.
Discover how Danone, a global leader in nutrition, uses artificial intelligence and an omnichannel strategy to build human connections, boost eCommerce, and promote consumer health in Brazil.
- Blog.
- Trends and Insights.
- Spotlight.
WhatsApp broadcast for business: Scale with compliance and automation.
WhatsApp broadcasts allow businesses to send messages to thousands of customers at once while keeping each chat private and personalized. Learn how to reach your audience effectively and scale messaging with compliance and automation.
- Best Practices.
- WhatsApp Business.
Shopping season 2025 consumer survey: Insights that could rewrite your campaign plan.
From when customers want promotions to the channels they trust and the role of AI in their purchase decisions, you’ll get a data-driven look at what will shape this year’s shopping season. Use these insights to plan campaigns that land earlier, engage across multiple touchpoints, and convert more shoppers.
- Blog.
- Trends and Insights.
- Conversational experience.
WhatsApp Buttons [Quick Replies, CTA, Voting & API].
How to use WhatsApp Business message templates with interactive buttons to increase customer engagement.
- Blog.
- Best Practices.
- WhatsApp Business.
- Marketing.
RCS vs WhatsApp in 2025: Choosing the right channel.
We compare RCS with WhatsApp in terms of features, price, security, and all the other factors that need to be considered when selecting a channel for exploring a more conversational style of B2C interaction.
- Blog.
- Awareness.
- RCS.
- WhatsApp Business.
WhatsApp team inbox and better customer conversations.
Too many chats. Too little structure. It's time to fix that. Discover how businesses organize customer conversations on WhatsApp to respond faster, stay consistent, and create experiences that actually feel personal.
- Blog.
- Best Practices.
- WhatsApp Business.
- Conversational experience.
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