We are just starting

The communication platform. For every platform.

  1. Summary
  2. About Infobip
  3. Company history
  4. Our value proposition
  5. Products and solutions
  6. Senior leadership
  7. Customers that trust on us
  8. Analyst reports and awards
  9. Market reviews at a glance
  10. Global public relations contacts

About Infobip

We are a market-leading full-stack communication platform with reach across six continents. As a global cloud communication platform, Infobip was established in 2006 by three co-founders: CEO Silvio Kutić, COO Roberto Kutić and CTO IzabelJelenić. Since then, the company has grown exponentially in response to demand for its market-leading communication platform around the world. Infobip’s revenue hit €1.2 bn in 2021.

Infobip now employs more than 3,700 employees across the globe, has expanded to 70+ offices, and is directly connected to 800+ mobile network operators.

Company history

Prior to founding Infobip, Silvio Kutić used mobile phones to send and receive information, creating his first project Virtual Community, which enabled group communications over web, email, and SMS. The first collective message was a Christmas text, shared from the local town hall in Vodnjan to its more far-flung diaspora. Having realized that the technology was not scalable, after several iterations and further projects Silvio began building a communications API platform. Infobip was born.

Silvio believes in a non-hierarchical work structure,and that the best things are built on a foundation of togetherness. This belief has shaped Infobip’s culture and continues to be a hallmark of the company as we pursue exponential growth. We pride ourselves on being humble engineers led by the philosophy of learning by doing. We’re fueled by our passion for technology. Next to our customers, this is what matters most to us as a company, and it’s what makes up our DNA.

Infobip’s co-founders bootstrapped the company from zero turnover in 2006 to $1bn in revenue just 14 years with no external investment. In 2020, Infobip became Croatia’s first unicorn, valued at more than $1bn, when it raised $200m from private equity firm One Equity Partners. This year, Infobip intends to publish a book on how to bootstrap a company from nothing to £1bn, telling the story of how the founders and its people did it.

Our value proposition

We are democratizing the world of communications and digital interactions through the power of our platform via digital customer experiences, enabling businesses to transform their customer relationships, increase loyalty and grow.

Our customers can access solutions through a single platform, and we level the playing field for businesses and developers by providing the tools they need to overcome the complexity of global communications and digital interactions.

The power of our platform in terms of deliverability, robustness, and reach means organizations and developers can embed global real-time omnichannel communications and digital interactions through one simple API, without the need to build or maintain their own infrastructure.

Our innovative and customer-focused team goes the extra mile to ensure partners, customers, and developers get the support they need to achieve their goals.

Our customers trust us to deliver remarkable digital experiences that are reliable, safe, and locally and globally compliant. As a result, each year our platform sends more than 450 billion transactions so that people on the move, at work or home, benefit from a seamless, friction-free customer experience.

Products and solutions

We provide a broad range of capabilities at scale. These include our omnichannel and CPaaS capabilities, contact center solution, chatbot building platform, customer engagement solution, customer data platform, identity and security solutions, and telco solutions.


Solutions and services


Chief Executive Officer

Silvio Kutić

Silvio is the driving force behind Infobip’s growth and the strategic focus since the company’s start in 2006.

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Silvio is the driving force behind Infobip’s growth and the strategic focus since the company’s start in 2006. An entrepreneur at heart, Silvio knew he would start a company of his own as early as elementary school age. After finishing his M.Sc. at the University of Zagreb, Faculty of Electrical Engineering and Computing, he started Infobip with a couple of enthusiastic friends sharing the same mindset and passion for technology and innovation within the communications industry. His leadership, fueled with a humble approach, a non-hierarchical work structure of togetherness in building great things, has shaped the Infobip culture and what the company is today. He has endless passion for reading and loves playing squash and beach volleyball – and is good at it.

Chief Technical Officer

Izabel Jelenić

Izabel is the visionary and leading force of what has become one of the world’s top-performing communication platforms.

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Being instrumental in leading and nurturing the rapidly growing Infobip development team is his everyday work at Infobip. An ever-changing, rewarding job, that allows him to be a developer at times, keeping up with the industry and implementing new solutions on the Infobip platform. When he is taking a break from creating new solutions, he enjoys playing sports.

Chief Operations Officer

Roberto Kutić

Roberto is one of the key executives of the early entrepreneurial group that founded Infobip.

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Roberto joined as the Chief Operating Officer in 2009, applying his background in business and technology to expand Infobip globally. His strength in building teamwork, understanding of global work culture, and business development continues to be instrumental to Infobip’s growth. With a B.Sc. in Mechanical Engineering from the University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, he started his international career at Uljanik in Pula, one of Croatia’s largest shipyards. There, he advanced to senior management in the engineering division, supervising global and multidisciplinary projects within engineering, information technologies, organizational improvement, and employee relations.

Senior leadership

Chief Business Officer

Ivan Ostojić

Ivan Ostojić has joined Infobip as Chief Business Officer after 10 years at leading global consulting firm, McKinsey & Company.

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As a Partner, Ivan co-founded and co-led McKinsey´s Global Technology Council and McKinsey´s Innovation & New Business Building (LEAP) Practices. At Infobip, he is responsible for strengthening Infobip’s critical future and market-shaping functions, including marketing, go-to-market and business model innovation, partnerships and alliances, and strategic M&A. Ivan holds a doctorate in natural sciences from the University of Basel and a master’s degree in management, technology, and economics from the Swiss Federal Institute of Technology.

Vice presidents

VP Corporate Affairs

Aurora Volarević

Aurora teamed up with Infobip in 2020 and since then has been working on strengthening overall governance as the company prepares for future growth opportunities.

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With more than 20 years’ experience in audit and risk management, Aurora was previously part of the Deutsche Telekom’s global audit management team and assumed various management roles in the banking industry including Sumitomo Mitsui Banking Corporation in NYC, UniCredit Group and Kentbank (Suzer Group). She has a strong background in engineering, followed by specializations in Financial and IT auditing, fraud detection, and business administration. She likes to visit new places and spend time in her olive grove that regularly wins international quality awards for its olive oil.

Customers that trust us

…and counting!

Analysts reports and awards

  • Representative Vendor in Gartner Market Guide for CPaaS, September 2022
  • Leader in IDC MarketScape CPaaS, May 2021
  • Leader in CPaaS Universe, May 2022
  • Leader in Growth and Innovation in 2022 CPaaS Radar
  • Leader in Juniper Research CPaaS Leaderboard, January 2023
  • Platinum Winner as the Best RCS Provider in 2023, 2021, 2020
  • Gold Winner as the Best Flash Calling Anti-Fraud Provider in 2023
  • Leader in Juniper Research Conversational Commerce Leaderboard, November 2022
  • Leader in Juniper Research CCaaS Leaderboard, August 2022
  • Leader in Juniper Research Mobile Messaging, Leaderboard September 2021
  • Platinum Winner as the Best SMS Firewall Provider, 2022
  • Platinum Winner as the Best CPaaS Provider in 2022 and 2021
  • Platinum Award as the Global CPaaS Provider in 2020
  • Platinum Award as the EMEA CPaaS Provider in 2020
  • Gold Award as the Best Digital Identity Solution in 2020
  • Best A2P SMS Vendor as Rated by MNOs 2017, 2018, 2019, 2020, 2021 and 2022
  • Best A2P SMS Vendor as Rated by Enterprises 2019, 2020 and 2021
  • Tier 1 A2P SMS Vendor as Rated by Enterprises 2022
  • Tier 1 SMS Firewall Vendor 2017, 2018, 2020, 2021 and 2022
  • Vendor Innovators 1st and 3rd place 2022
  • Best OTT Project 2022
  • Best Global SMS Service Provider – Wholesale Solution 2020
  • Winner – COVID-19 FAQ Chatbot over WhatsApp
  • Best Customer Engagement Platform 2020

Market reviews at a glance

Infobip is a great partner because of their ability to keep up with our global growth and provide the type of service we need to meet our users’ demands. The main advantages of working with Infobip are their flexibility, the client success management and support teams. Having that kind of dedication, that seamless 24/7 communication wide open and knowing there is always someone to support Uber sets Infobip apart from other providers

Yoon Jung

Procurement Manager at Uber

When we aired the campaign, Infobip was there in real-time, following everything that was going on with the bot. We had to make a bot script change in the middle of the day, and Infobip did it superbly quickly, without impacting consumer interactions.

Mariana Gonçalo

Senior Marketing Manager at Unilever

Infobip provided the best value for money and offered the array of solutions we were looking for, as well as set of tools to implement as our operations expanded. With Infobip, agile service and support are guaranteed

Paula Costa

Marketing & Partnership Executive at UNICEF

Adding WhatsApp as a customer service channel proved to be a tremendous success – we increased our NPS score by 19% and reduced the costs associated with our contact center by 10-fold. The customers love it – they use it four times more than other instant communication channels.


Senior Vice-President

Global public relations contacts

Marlies Roest

Global External Communications Director
WhatsApp: +31611322141

Marcelo Nahime

Global Public Relations Manager
WhatsApp: +5512981222113

Andrej Mendaš

Public Relations Lead, Croatia
WhatsApp: +385995893355

Mar 18th, 2023
7 min read