Send business text messages with a leading SMS service provider

Achieve the highest SMS delivery rates worldwide using a reliable A2P SMS service from Infobip.

4.4 billion SMS interactions on our platform during Cyber Week 2024
258 billion SMS messages delivered via our platform in 2024
800+ direct telco connections that reach 100% of mobile phone users worldwide

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10.000+ unique active customers

A global SMS provider offering complete business messaging solutions

Our business SMS service supports a variety of use cases, ensuring the highest delivery rates. It also includes industry-leading fraud protection systems, personalization features, and more.

Promotional SMS

Use promotional SMS messages to engage with customers at every stage of their journey.

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SMS 2FA

Protect your customers’ accounts with SMS 2FA (two-factor authentication) or SMS OTP and boost security.

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Transactional SMS

Set up automated SMS flows, like welcome text messages, order confirmations, updates, and more.

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SMS reminders

Ensure your customers never forget important dates or appointments by sending text reminders over SMS.

Explore SMS reminders

SMS notifications

Quickly update and alert customers over SMS, and ensure that your urgent messages get read.

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SMS marketing

Double your conversion rates by sending personalized, automated SMS marketing messages.

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SMS services and solutions for every industry

From tech startups to large enterprises, we’ve learned to tackle common challenges in every industry. Our next goal is to help you launch your business SMS service effortlessly.

Financial services

Reach, engage, and retain more clients with targeted text message marketing solutions for finance.

Explore SMS for finance

eCommerce

Boost your webshop’s results and customer experience with targeted SMS campaigns, personalized promotions, and real-time notifications.

Explore SMS for eCommerce

Enterprise

Engage more customers around the world using a reliable and globally compliant enterprise SMS solution, with high delivery rates and leading customer support.

Explore enterprise SMS

Telecoms

Enhance your telecom services with our reliable SMS solutions, ensuring seamless communication and customer engagement.

Explore SMS for telcos

Real estate

Streamline your real estate operations with SMS alerts, appointment reminders, and client updates via simple text.

Explore SMS for real estate

Travel and hospitality

Elevate guest experiences and improve your processes with SMS booking confirmations, personalized offers, and instant customer support.

Explore SMS for hospitality

Flexible pricing models

Choose a pricing model that best suits your needs.

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Pay-as-you-go

Top up your account as you need with a flexible, pay-as-you-go model.

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Volume-based discounts

Want to send large amounts of SMS? Get a special offer for high volumes.

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Advanced features to elevate your business SMS communication

1

final String platform = const platform = const string platform = const platform = platform = platform = $platform = ; ; ; ;

OkHttpClient client = new OkHttpClient().newBuilder() .build(); MediaType mediaType = MediaType.parse("application/json"); RequestBody body = RequestBody.create(mediaType, "{\"messages\":[{\"destinations\":[{\"to\":\"41793026727\"}],\"from\":\"InfoSMS\",\"text\":\"This is a sample message\"}]}"); Request request = new Request.Builder() .url("https://{baseUrl}/sms/2/text/advanced") .method("POST", body) .addHeader("Authorization", "{authorization}") .addHeader("Content-Type", "application/json") .addHeader("Accept", "application/json") .build(); Response response = client.newCall(request).execute();

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package main import ( "fmt" "strings" "net/http" "io/ioutil" ) func main() { url := "https://{baseUrl}/sms/2/text/advanced" method := "POST" payload := strings.NewReader(`{"messages":[{"destinations":[{"to":"41793026727"}],"from":"InfoSMS","text":"This is a sample message"}]}`) client := &http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil { fmt.Println(err) return } req.Header.Add("Authorization", "{authorization}") req.Header.Add("Content-Type", "application/json") req.Header.Add("Accept", "application/json") res, err := client.Do(req) if err != nil { fmt.Println(err) return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil { fmt.Println(err) return } fmt.Println(string(body)) }

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import http.client import json conn = http.client.HTTPSConnection("{baseUrl}") payload = json.dumps({ "messages": [ { "destinations": [ { "to": "41793026727" } ], "from": "InfoSMS", "text": "This is a sample message" } ] }) headers = { 'Authorization': '{authorization}', 'Content-Type': 'application/json', 'Accept': 'application/json' } conn.request("POST", "/sms/2/text/advanced", payload, headers) res = conn.getresponse() data = res.read() print(data.decode("utf-8"))

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require "uri" require "json" require "net/http" url = URI("https://{baseUrl}/sms/2/text/advanced") https = Net::HTTP.new(url.host, url.port) https.use_ssl = true request = Net::HTTP::Post.new(url) request["Authorization"] = "{authorization}" request["Content-Type"] = "application/json" request["Accept"] = "application/json" request.body = JSON.dump({ "messages": [ { "destinations": [ { "to": "41793026727" } ], "from": "InfoSMS", "text": "This is a sample message" } ] }) response = https.request(request) puts response.read_body

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<?php $curl = curl_init(); curl_setopt_array($curl, array( CURLOPT_URL => 'https://{baseUrl}/sms/2/text/advanced', CURLOPT_RETURNTRANSFER => true, CURLOPT_ENCODING => '', CURLOPT_MAXREDIRS => 10, CURLOPT_TIMEOUT => 0, CURLOPT_FOLLOWLOCATION => true, CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1, CURLOPT_CUSTOMREQUEST => 'POST', CURLOPT_POSTFIELDS =>'{"messages":[{"destinations":[{"to":"41793026727"}],"from":"InfoSMS","text":"This is a sample message"}]}', CURLOPT_HTTPHEADER => array( 'Authorization: {authorization}', 'Content-Type: application/json', 'Accept: application/json' ), )); $response = curl_exec($curl); curl_close($curl); echo $response;

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Quickly connect to our flexible SMS API

Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:

a basic or fully featured API
advanced functionalities
clear API documentation
support from dev

More about our SMS API

See what our customers achieved with SMS

Discover how other businesses and enterprises use our SMS service to elevate customer engagement, achieve the best delivery rates, and reach their business goals.

How to choose an SMS provider

Here are the key factors you should consider when choosing an SMS provider.

Deliverability & performance

You’ll want to look for a business SMS provider with a proven track record of handling high text message volumes. You might want to consider a provider that uses a cloud-based infrastructure or is well-known in the CPaaS space.

If a provider isn’t forthcoming about their SMS delivery rates, it could indicate messages may not be consistently reaching their recipients. This would be a good reason to discount them from your list of candidates.

Scalability

You’ll want to ensure that you pick a provider that can handle your current volume of text messages and scale as your business grows.

If a provider claims to be able to accommodate your needs, but this comes at the cost of performance, they won’t be able to grow with you and likely aren’t a worthwhile investment.

Security

Meeting regulations like EU’s GDPR is a must for any SMS service provider. Their security should be up to industry standards, as they will handle sensitive customer information and data.

Encryption, two-factor authentication, and secure data storage are features to watch for. A history of data breaches might indicate that their security is not up to scratch.

Compliance

When engaging your global audience over SMS, you must ensure that your content complies with local SMS laws. Look for a provider that knows SMS compliance – so that you don’t have to.

SMS providers that operate internationally through locally established offices will know the rules and help you and your business stay compliant.

Coverage & connections

If your customer base is global, it’s a good idea to opt for an SMS provider that offers broad coverage across multiple countries. You might want to see examples of the local carriers that they are partnered with. The more mobile network operators in different countries, the wider reach you can expect to have.

Look for a provider that lists how many direct connections they have to operators around the world. This ensures that your business has direct connections to customers, globally.

Routing

Making sure that your business text messages reach their recipients reliably and in good time can also be enhanced with good message routing. Essentially, this refers to how an SMS provider determines the best path for delivering messages from the SMS gateway to your customers’ mobile devices.

Integrations

Your provider should be able to help you integrate a business SMS service into your existing systems. However, some services are bound to be more compatible than others.

You may need to verify with your CRM, marketing automation and customer support software that the SMS platform will work well alongside them. The goal is to have a streamlined workflow, not crosscurrents.

API

If an SMS API sounds ideal, but is difficult to integrate with your existing marketing channels, then is it truly perfect?

Your development team will appreciate all of the supportive resources they can get – if your chosen provider offers lots of options, such as SDKs, docs or support forums, it shows that not only are they keen on you using their services, but they want you to be able to get the most out of them.

Message types & features

Make sure that you understand the types of text messages and levels of message customization on offer from each SMS provider you look into.

You might be interested in a high level of personalization in your customer service, or looking to use advanced SMS service features, like A/B testing, for example, and connect with your audience in an engaging way. Scheduling and delivery tracking features should also be high on your priority list.

Analytics & reporting

One of the main benefits of using SMS for business is the fact that SMS has a much higher open rate than email – but if your provider can’t give you the data to back this up, you might not be able to prove its worth to your stakeholders.

Analytics and reporting capabilities should be a key element for any SMS provider, as it is these insights that will allow you to optimize your SMS campaigns and get the most out of this communication channel.

Customer support

While your preferred method of customer support is an individual preference, it is prudent to opt for an SMS provider that is known for being responsive and helpful, whichever way they choose to communicate.

You’ll want to know that, should an issue arise, you’ll be able to get quick and efficient technical support before there’s a chance for anything to go wrong.

An added bonus is if your SMS provider has offices around the world that can provide support in your local language and be on top of regulations in your area.

Pricing & contracts

It’s always a good idea to shop around to make sure you’re getting the best price, and SMS is no different. You may already have a budget in mind, but be willing to renegotiate for the right provider.

Similarly, contracts and terms and conditions should be thoroughly understood before any commitments are made, as there may be cancellation policies or minimum requirements. Just like with so many things – you get what you pay for.

Check the quality of the connections versus the price. Some providers may have lower prices, and while this may be great for your budget, it could prove disastrous for your delivery rates, delivery times, compliance etc. This is because most low-cost providers don’t have direct connections to operators and instead rely on different aggregators, and this can potentially result in lost traffic.

Trial & testing

It’s always good to see if your SMS provider offers a demo or trial period. This means that you can experience their service firsthand before agreeing to a contract or partnership.

SMS pricing can vary significantly depending on your needs, and you don’t want to end up paying high prices for a service that ultimately doesn’t suit your needs. Offering a demo is a sign that a provider is so confident in their offerings that you’ll have no reason not to commit after trying them for yourself.

Even if you’re only browsing, taking advantage of free trials and demos is a great way to develop a more rounded opinion on what features you need from your provider.

Reputation & reviews

While public perception of a service may not always be 100% accurate, first-hand accounts of services are an invaluable source of information. A provider may tick all of your boxes, but if their reviews consistently mention issues and setbacks then it would be an easy decision to steer clear of their services.

A tried and tested method is to pay attention to middle-of-the-road reviews. These reviews – the three stars, or the five out of tens for example – often show a lot of thought has gone into their evaluation, as they often list both pros and cons of the service they are reviewing.

Frequently asked questions about business SMS services

What is a business SMS?

How do businesses use SMS?

How do I create a business SMS?

How much does an SMS service cost?

How can I send bulk SMS at once?

How do I automate SMS sending?

What phone numbers can I use for business texting?

An SMS service provider recognized for its excellence

The industry experts have spoken.
Our SMS service is recognized worldwide for driving impeccable results for customers.

Infobip named as established leader second year in a row

Juniper Research Top CPaaS Vendor

Infobip named a leader

2024 Gartner® Magic Quadrant™ for CPaaS

Infobip takes top spot

Metrigy CPaaS MetriRank report

Industry CPaaS leader

Leader for CpaaS 2023

Infobip’s 2FA SMS solution is highly reliable and cost efficient. Technical support was provided throughout the entire deployment process, making it easy to complete the desired service configuration.

Nigel Kim

Product Manager, Spoon Radio

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