Boost your marketing ROI with our SMS & text marketing service

Send personalized, automated SMS messages and double your conversion rates with Infobip as your SMS marketing provider.

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What is SMS marketing, and how can you use it?

Short message service (SMS) marketing refers to sending promotional messages directly to customers’ mobile phones via text messages of up to 160 characters.

Much like email marketing, customers must opt-in to receive SMS marketing messages from businesses. With exceptionally high open rates (SMS open rates are 98%, versus 22% for Email marketing), SMS is a cost-effective marketing channel with high ROI.

Send welcome offers to new customers

Reach out to customers with branded and personalized messaging delivered straight to their inbox.

Offer relevant discounts to boost sales

Enhance sales and engagement by offering discounts on relevant products through SMS. These messages capture customer interest and drive purchases effectively, making your promotions targeted and impactful.

Create urgency with limited-time offers and deals

Notifying customers of an upcoming sale deadline can drive quick decisions and increase conversions, ensuring they don’t miss out on the opportunity.

Promote new products, services, or events

Boost engagement by inviting customers to exclusive events via SMS, or ask them to be among the first to try out your new products and services.

Send personalized offers to each customer

Enhance customer satisfaction and loyalty with personalized offers sent through SMS. With a personalized offer, you can make customers feel valued and drive repeat visits, strengthening their connection with your brand.

Notify loyal customers of rewards and gifts

Send personalized updates to loyal customers about their rewards or gifts via SMS. A free gift can increase their engagement with your loyalty program and encourage continued membership.

Main features for SMS marketing

We provide a suite of platforms and features to help you achieve the best results.

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Helping you ensure SMS compliance

Understanding and complying with data protection regulations like GDPR and TCPA is essential for sending SMS as a business. Our platform makes this easier with features such as consent management, secure data handling, and detailed auditing, ensuring you meet both regional and international legal requirements.

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const platform = const platform: &str = const platform = ; ;

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const channel = const channel: &str = const channel = ; ;

const { Infobip, AuthType } = require(‘@infobip-api/sdk’); const infobip = new Infobip({ baseUrl: ‘{baseUrl}’, apiKey: ‘{authorization}’, authType: AuthType.ApiKey, }); infobip.channels.sms.send({ messages: [{ destinations: [{ to: “41793026727” }], from: “InfoSMS”, text: “This is a sample message”, }] });

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use infobip_sdk::api::sms::SmsClient; use infobip_sdk::configuration::{ApiKey, Configuration}; use infobip_sdk::model::sms::{Destination, Message, SendRequestBody}; #[tokio::main] async fn main() { let config = Configuration::with_api_key( “<your-base-url>”.into(), ApiKey::new(“your-api-key”.into()), ); let sms_client = SmsClient::with_configuration(config); let mut message = Message::new(vec![Destination::new(“41793026727”)]); message.text = Some(“Hello from Infobip API Rust SDK!”.into()); message.from = Some(“InfoSMS”.into()); let request_body = SendRequestBody::new(vec![message]); let response = sms_client.send(request_body).await.unwrap(); println!(“{:?}”, response) }

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package main import ( “context” “fmt” “github.com/infobip-community/infobip-api-go-sdk/v3/pkg/infobip” “github.com/infobip-community/infobip-api-go-sdk/v3/pkg/infobip/models” ) func main() { baseURL := “your-base-URL” apiKey := “your-api-key” client, _ := infobip.NewClient(baseURL, apiKey) msg := models.SMSMsg{ Destinations: []models.SMSDestination{ {To: “41793026727”}, }, From: “InfoSMS”, Text: “Hello from Infobip Go SDK!”, } req := models.SendSMSRequest{ Messages: []models.SMSMsg{msg}, } resp, respDetails, _ := client.SMS.Send(context.Background(), req) fmt.Printf(“Sent message: %+v\n”, resp) fmt.Printf(“HTTP response: %d\n”, respDetails.HTTPResponse.StatusCode) }

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use infobip_sdk::api::whatsapp::WhatsappClient; use infobip_sdk::configuration::{ApiKey, Configuration}; use infobip_sdk::model::whatsapp::{Destination, Message, SendRequestBody}; #[tokio::main] async fn main() { // fake example code let config = Configuration::with_api_key( “<your-base-url>”.into(), ApiKey::new(“your-api-key”.into()), ); let whatsapp_client = WhatsappClient::with_configuration(config); let mut message = Message::new(vec![Destination::new(“41793026727”)]); message.text = Some(“Hello from Infobip API Rust SDK!”.into()); message.from = Some(“InfoSMS”.into()); let request_body = SendRequestBody::new(vec![message]); let response = whatsapp_client.send(request_body).await.unwrap(); println!(“{:?}”, response) }

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package main import ( “fmt” “strings” “net/http” “io/ioutil” ) func main() { url := “https://%7BbaseUrl%7D/whatsapp/1/message/text” method := “POST” payload := strings.NewReader(`{“from”:”441134960000″,”to”:”441134960001″,”messageId”:”a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,”content”:{“text”:”Some text”},”callbackData”:”Callback data”,”notifyUrl”:”https://www.example.com/whatsapp”}`) client := &http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil { fmt.Println(err) return } req.Header.Add(“Authorization”, “{authorization}”) req.Header.Add(“Content-Type”, “application/json”) req.Header.Add(“Accept”, “application/json”) res, err := client.Do(req) if err != nil { fmt.Println(err) return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil { fmt.Println(err) return } fmt.Println(string(body)) }

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Quickly connect to our flexible SMS API

Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:

Basic or fully featured API
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See SMS API docs

Easily integrate SMS with your existing tech stack

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The main benefits of SMS marketing

Because the vast majority of people keep their mobile phones close to hand, SMS marketing allows you to reach your customers in real time, wherever they are. Here are some of the key benefits:

Instant engagement

90% of text messages are opened within three minutes, which means SMS marketing is arguably the fastest, and most reliable way to reach your customers.

Easy to measure

You can track every aspect of your SMS marketing activity, from read rate to conversion, which makes it easy to understand how your campaigns are performing.

No internet? No problem

SMS messages don’t rely on an internet connection. They are sent via cellular networks, which means your messages get delivered even if your customers don’t have internet access.

Cost-effective

SMS marketing campaigns cost less than many traditional forms of marketing and advertising. They also typically see higher engagement rates and higher ROI than many other marketing mediums.

Global reach

95.5% of the world’s population own a mobile phone, and most of these phones (if not all) can send and receive text messages. This means you have the potential to reach almost all of your customers, anywhere in the world.

Versatile

There is a huge range of SMS use cases. You can use text messages to communicate onboarding information, promotions, delivery updates, tracking information, appointment confirmations, and more.

How our customers use our text marketing solutions

96% of marketers report SMS helped them drive revenue, generating $71 for every dollar spent. Explore how our customers used our SMS marketing services.

EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS

10x
more surveys filled
2.7%
higher conversion rate

dahmakan: Doubled conversion rates and saved 30% costs with SMS

2x
increase in conversion rate
30%
reduction in cost

Volpy: Successfully re-engaging dormant users with SMS

30%
increase in active users

Rappi: Targeted SMS campaigns that deliver

150
orders per hour

Infobip’s vast experience in customer engagement and activities helped us increase the number of active users in our database by 30% in just four weeks. With their help, we managed to activate a large number of users with high conversion rates.

Sabrina Taelman Martini

Head of Marketing, Volpy

SMS marketing rules and best practices

SMS marketing campaigns are heavily regulated in many countries. To get specific details about your target market, feel free to reach out to our experts.

Make it easy for customers to opt-in

In most countries, customers need to explicitly give their consent to receive SMS marketing messages. As such, providing a range of ways for customers to opt-in is key.

Provide SMS marketing opt-in options at multiple touchpoints, for example, at checkout, when a customer is creating their account, in the preferences section of their profile settings, or as a pop-up during their second or third visit to your website or app. You can also make use of QR codes to encourage customers to opt to receive special deals and updates.

Provide the option for customers to opt-out

Every SMS message you send should include an opt-out. You may choose to do this by instructing customers to respond with “STOP” to instantly unsubscribe, or by including an unsubscribe link within your message.

Clearly identify your business and the purpose of the message

To avoid confusion, be sure to include the name of your business in every message, and ensure the purpose of your message is as clear as possible. If you fail to provide this context, customers are more likely to unsubscribe.

Include a call to action (CTA)

Make things as easy as possible for customers by including a relevant link, and a clear CTA – e.g. check out our flash sale, redeem an offer or coupon, answer a survey, book an appointment, etc.

Timing is everything

In India and France, it’s illegal to send SMS marketing messages—even if people have opted in—after a certain time in the evening. In addition to understanding the regulations in the territories you operate in, it’s also important to consider the timing of your messages in terms of when your customers are most likely to be responsive, and happy to hear from you.

For example, sending a text to your customers to invite them to complete a feedback survey at 2am is not likely to yield a good response.

Embrace the power of personalization

This isn’t just about referring to your customers by name, it’s about sending messages based on their interests, their location (if relevant), and previous buying behavior. Well-targeted, relevant messages will help you build and maintain relationships with your customers, and are more likely to result in conversions

Align your marketing efforts across all channels

SMS marketing is powerful, but, like many other types of marketing, it’s more effective when used in combination with other channels.

For example, one of our food delivery service clients, dahmakan, were primarily using Email and push notifications to communicate with their customers about order confirmations, delivery updates, and promotions. By incorporating SMS into the mix, they were able to double conversion rates, and reduce costs by 30%.

Tap into analytics and reporting to maximize ROI

SMS marketing tools offer a wealth of insight into how your SMS campaigns are performing. For example, you can learn what times your customers interact with your messages most or what types of messages yield the highest click-through rates. These insights can be used to build out successful future SMS marketing campaigns, and maximize ROI.

Frequently asked questions about SMS marketing

Is SMS marketing legal?

What’s the difference between SMS and MMS campaigns?

What’s the difference between SMS and RCS campaigns?

RCS Business Messaging (based on the RCS protocol) allows businesses greater flexibility than both SMS and MMS with the ability to send not just text, but a range of rich content in order to deliver more interactive, compelling user experiences. RCS also offers features like custom branding, suggested actions, and advanced analytics.

You can see a side-by-side comparison of SMS, MMS, and RCS below:

SMS	MMS	RCS
Any mobile phone can receive SMS	Not all mobile phones can receive MMS	Supported on Android and Apple devices only
Send text only	Send text, videos, and images	Send branded messages which include text, images, videos, cards, carousels, files, URL previews, and suggested actions
160 character limit	Higher limit than SMS (dependent on provider)	No character limit
No internet connection required	Requires an internet connection	Requires an internet connection