Boost your marketing ROI with our SMS & text marketing service
Send personalized, automated SMS messages and double your conversion rates with Infobip as your SMS marketing provider.
What is SMS marketing, and how can you use it?
Short message service (SMS) marketing refers to sending promotional messages directly to customers’ mobile phones via text messages of up to 160 characters.
Much like email marketing, customers must opt-in to receive SMS marketing messages from businesses. With exceptionally high open rates (SMS open rates are 98%, versus 22% for Email marketing), SMS is a cost-effective marketing channel with high ROI.
Main features for SMS marketing
We provide a suite of platforms and features to help you achieve the best results.
How to send SMS marketing messages with Infobip
You can set up and send SMS marketing messages through our web portal or API.
WEB PORTAL
Start sending SMS marketing messages fast, without coding
- Start crafting SMS messages in no time, with low-code or no-code options.
- Design, manage, and monitor your messages from a single dashboard.
- With People CDP, you can collect customer data and create detailed profiles.
- Design workflows that automate event-triggered SMS messages with our customer engagement solution called Moments.
API
Scale SMS marketing using our flexible API
- Effortlessly integrate our SMS API into any existing system.
- Receive 27/4 integration support to ensure that your messages are always sent and delivered on time.
- Identify your target audience and configure event-triggered messages to be sent to the right people.
Helping you ensure SMS compliance
Understanding and complying with data protection regulations like GDPR and TCPA is essential for sending SMS as a business. Our platform makes this easier with features such as consent management, secure data handling, and detailed auditing, ensuring you meet both regional and international legal requirements.
The main benefits of SMS marketing
Because the vast majority of people keep their mobile phones close to hand, SMS marketing allows you to reach your customers in real time, wherever they are. Here are some of the key benefits:
Instant engagement
90% of text messages are opened within three minutes, which means SMS marketing is arguably the fastest, and most reliable way to reach your customers.
Easy to measure
You can track every aspect of your SMS marketing activity, from read rate to conversion, which makes it easy to understand how your campaigns are performing.
No internet? No problem
SMS messages don’t rely on an internet connection. They are sent via cellular networks, which means your messages get delivered even if your customers don’t have internet access.
Cost-effective
SMS marketing campaigns cost less than many traditional forms of marketing and advertising. They also typically see higher engagement rates and higher ROI than many other marketing mediums.
Global reach
95.5% of the world’s population own a mobile phone, and most of these phones (if not all) can send and receive text messages. This means you have the potential to reach almost all of your customers, anywhere in the world.
Versatile
There is a huge range of SMS use cases. You can use text messages to communicate onboarding information, promotions, delivery updates, tracking information, appointment confirmations, and more.
How our customers use our text marketing solutions
96% of marketers report SMS helped them drive revenue, generating $71 for every dollar spent. Explore how our customers used our SMS marketing services.
EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS .
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10x
more surveys filled . -
2.7%
higher conversion rate .
dahmakan: Doubled conversion rates and saved 30% costs with SMS .
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2x
increase in conversion rate . -
30%
reduction in cost .
Volpy: Successfully re-engaging dormant users with SMS .
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30%
increase in active users .
Rappi: Targeted SMS campaigns that deliver .
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150
orders per hour .
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Infobip’s vast experience in customer engagement and activities helped us increase the number of active users in our database by 30% in just four weeks. With their help, we managed to activate a large number of users with high conversion rates.
Sabrina Taelman Martini
Head of Marketing, Volpy
SMS marketing rules and best practices
SMS marketing campaigns are heavily regulated in many countries. To get specific details about your target market, feel free to reach out to our experts.
Make it easy for customers to opt-in
In most countries, customers need to explicitly give their consent to receive SMS marketing messages. As such, providing a range of ways for customers to opt-in is key.
Provide SMS marketing opt-in options at multiple touchpoints, for example, at checkout, when a customer is creating their account, in the preferences section of their profile settings, or as a pop-up during their second or third visit to your website or app. You can also make use of QR codes to encourage customers to opt to receive special deals and updates.
Example: Join our VIP list for exclusive offers! Reply YES to opt-in and receive special deals directly to your phone.
Provide the option for customers to opt-out
Every SMS message you send should include an opt-out. You may choose to do this by instructing customers to respond with “STOP” to instantly unsubscribe, or by including an unsubscribe link within your message.
Example: You’ve subscribed to receive our latest offers! Reply STOP to unsubscribe at any time.
Clearly identify your business and the purpose of the message
To avoid confusion, be sure to include the name of your business in every message, and ensure the purpose of your message is as clear as possible. If you fail to provide this context, customers are more likely to unsubscribe.
Example: [Your Brand]: Your order is confirmed! Thank you for shopping with us. Track your order here: example.com
Include a call to action (CTA)
Make things as easy as possible for customers by including a relevant link, and a clear CTA – e.g. check out our flash sale, redeem an offer or coupon, answer a survey, book an appointment, etc.
Example: Flash Sale Alert! Click here to get 30% off on all items: example.com
Timing is everything
In India and France, it’s illegal to send SMS marketing messages—even if people have opted in—after a certain time in the evening. In addition to understanding the regulations in the territories you operate in, it’s also important to consider the timing of your messages in terms of when your customers are most likely to be responsive, and happy to hear from you.
For example, sending a text to your customers to invite them to complete a feedback survey at 2am is not likely to yield a good response.
Embrace the power of personalization
This isn’t just about referring to your customers by name, it’s about sending messages based on their interests, their location (if relevant), and previous buying behavior. Well-targeted, relevant messages will help you build and maintain relationships with your customers, and are more likely to result in conversions.
Example: Hi Alex, we thought you’d love our new arrivals in Brand T-Shirts. Check them out: example.com
Align your marketing efforts across all channels
SMS marketing is powerful, but, like many other types of marketing, it’s more effective when used in combination with other channels.
For example, one of our food delivery service clients, dahmakan, were primarily using Email and push notifications to communicate with their customers about order confirmations, delivery updates, and promotions. By incorporating SMS into the mix, they were able to double conversion rates, and reduce costs by 30%.
Tap into analytics and reporting to maximize ROI
SMS marketing tools offer a wealth of insight into how your SMS campaigns are performing. For example, you can learn what times your customers interact with your messages most or what types of messages yield the highest click-through rates. These insights can be used to build out successful future SMS marketing campaigns, and maximize ROI.
Frequently asked questions about SMS marketing
An SMS marketing provider recognized for its excellence
The industry experts have spoken. Infobip is recognized worldwide for driving impeccable results for customers.
Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
Infobip takes top spot
Metrigy CPaaS MetriRank report
Industry CPaaS leader
Leader for CpaaS 2023