RCS has evolved from a promise into performance
A year after Apple joined the conversation, RCS is delivering real business impact, broader reach, richer experiences, smarter engagement through AI, and measurable outcomes for brands.
RCS enters its high-growth era
Fifteen years after launch, Rich Communication Services (RCS) has become the next evolution of business messaging. Secure, scalable, and creative.
With Apple’s adoption, RCS is now a truly universal channel, merging the reach of telco with the interactivity of chat apps.
In collaboration with Omdia, we created a white paper: RCS: Igniting Business Messaging with Rich Conversations, which deep dives into the latest trends, insights and best practices to use RCS for business messaging. We explore how enterprises are using RCS to enhance marketing, CX, and security with richer, verified conversations that drive measurable results.
Omdia projects that global A2P RCS revenue will soar to US $4.2 billion by 2029, up from just US $317 million in 2024, representing a 68% CAGR.
What’s inside the whitepaper:
RCS is finally universal:
With Apple’s adoption, RCS becomes the first truly global, telco-trusted messaging channel that’s ready to rival OTT apps.
Markets where RCS is growing fastest:
From 340M users in the US to 1.2B+ in Asia-Pacific, adoption is accelerating across every region.
What’s next with AI and security:
See how GenAI and end-to-end encryption are powering smarter, more secure conversations at scale.
Real-life success stories:
Learn how leading brands are driving engagement and conversion with RCS.
Download the whitepaper and explore how RCS delivers secure, verified, and AI-driven engagement backed by real results and forecasts through 2030.