Expand your messaging channel mix – maximize conversions, minimize costs
Engage customers worldwide with the smartest mix of messaging channels. Our intelligent routing delivers the best price-per-conversion ratio with minimal integration effort.
What is Smart Messaging?
Smart Messaging helps brands connect with customers wherever they are without breaking the bank. It’s a messaging solution with intelligent failover that chooses the smartest and most affordable route for messages, whether that’s SMS, WhatsApp, RCS or any other digital channel. That means your updates, security codes, or marketing messages always get through, quickly and securely.
Smart Messaging with the Infobip advantage
We make it easy to add and upgrade to new digital channels and reach global users fast with our digital channel mix:
Global reach on any channel, traditional or OTT
Savings of up to 70% on SMS and WhatsApp
Lock in the best price per conversion ratio
Leverage 800+ direct telco connections
Why choose Smart Messaging?
Higher ROI
Omnichannel reach
Faster time to market
Infobip expertise
How Smart Messaging works
Smart Messaging uses built-in intelligence to select the optimal channel and route for every message, delivering the best price-per-conversion ratio. Here’s how it works in a nutshell:
How to make the most of Smart Messaging
How much could you save by upgrading to a digital channel mix?
See how much Smart Messaging can save your business while utilizing only the best routes and channels for maximum deliverability and savings.
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Success stories
Learn how leading brands reduced costs and ensured reliable delivery across channels with Smart Messaging.
As a transformative leader in the ride-hailing industry, Bolt has always provided driver and customer experiences that are innovative and secure. Authenticating drivers and customers in a seamless manner is crucial to maintaining brand trust, which is why we decided to give our drivers and customers an omnichannel authentication experience with RCS Business Messaging and SMS as a backup channel for one-time passwords (OTP).
André Ludgero
Product Manager, Bolt
We are grateful for Infobip’s invaluable assistance in facilitating the integration of Infobip Authenticate. We are eager to further implement this solution across all our transactional communications and expand its usage to encompass all our markets.
Saloua Yahia
Group Shopping Experience Manager, Jumia
Frequently asked questions
By automatically routing messages to lower-cost channels like WhatsApp (when available) before falling back on SMS, Smart Messaging dramatically reduces spend without sacrificing deliverability.
Our team analyzes your current messaging, use cases, and regional regulations to recommend and implement an optimal strategy that is backed by data and outcome-driven ROI forecasts.
Not at all! Smart Messaging is designed for rapid integration, with APIs and expert onboarding that minimize disruptions for your team. Infobip does the heavy lifting so you can focus on your customers.
We adhere to the highest standards for authentication and fraud mitigation, ensuring your messages and your customer data stay protected across every market and channel.
Learn more about securing on-demand platforms in our blog post on safety in ride-sharing and food delivery.
Yes! Our built-in calculator shows you precise cost-saving forecasts based on your unique use case, message volume, and geographic coverage.
Ready to send and save?
Get in touch with one of our experts today to get started with Smart Messaging.
Contact us