Ready to transform your approach to customer communication?

If you want to improve your customer experience but aren’t sure where to focus, start here. Compare your score to the industry average and see exactly where to act first.

A snapshot of your business

You’re currently automating…

Promotional outreach

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Customer onboarding

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Product or service application and order

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Fraud alerts

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Debt collection

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Feedback collection

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FAQs

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Personal account inquiry

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Personal information updates

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Complaint submissions

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Payment confirmations

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General notifications

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OTP (one-time PIN)

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Loyalty program and loyalty management

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Card limit changes

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Card activations

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Card blocking

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Card replacements

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Delivery management

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Product return and refund

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eSIM activation

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Top-up payment

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Plan cancellation

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Account creation

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Product order

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Purchase history inquiry

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Warranty inquiry

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Request technical service

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Assess how advanced your CX journeys are in 3 steps:

Tell us about your CX

Get your maturity scores

Compare to industry benchmarks

Measure your maturity in 3 categories:

We evaluate a brand’s CX maturity in three categories to get a well-rounded picture of how well journeys are designed and scalable.

Journey

Journey maturity looks at how much of the customer journey is currently automated on messaging channels. Any use case from first touch discovery or onboarding or re-engagement can be automated on mobile chat. Understanding a brands starting point gives insight on what can be improved upon.

System potential

System Potential is exactly that – what can we achieve with the tech stack and tools brands already have implemented and are using. This looks at the capabilities of back-end systems, API readiness of tools, and how well connected they are to data and channels in order to build truly seamless experiences.

Sophistication

How rich are the automated use cases? A confirmation SMS and a full in-chat experience with booking, rescheduling, reminders, and agent escalation both count as “appointment booking.” The customer experience is worlds apart. The Sophistication score measures how far you’ve built within each use case, and what technology you use to power that automation, from rule-based to Agentic AI.

Take the assessment