Launch 10DLC campaigns in the US in 24 hours

Use 10DLCs if you want to:

• Send SMS or MMS messages to customers and enable voice calls
• Focus on local customers (e.g., one state)
• Start faster, with less cost

Use dedicated short codes if you want to:

• Send large volumes of SMS or MMS messages nationwide, at high speeds (time-critical)
• Have a short, recognizable number for your brand
• Track delivery receipts (DLRs)

Learn more about the differences between 10DLC, short codes and toll-free numbers here.

A use case, or campaign, refers to the reason for sending messages, such as marketing, customer care, notifications, or two-factor authentication (2FA).

No, each number can only be associated with one campaign at a time. However, a campaign can have multiple numbers assigned to it.

Throughput is the rate at which messages can be sent. It is determined by the brand’s verification status and the type of campaign, with higher verification scores allowing higher throughput rates.

Registration is required to comply with carrier regulations, improve message deliverability, and prevent messages from being marked as spam. It ensures that the business’s identity and messaging purpose are verified. You can read more about 10DLC registration here.

TCR is an organization that works with mobile carriers to manage the registration of A2P messaging campaigns. It ensures that businesses sending messages are verified and compliant with industry standards.

Businesses need to provide their EIN, business address, website, business type, details on how they use text messaging, and consent mechanisms for recipients.

Registration can be done through Infobip by submitting the required business and campaign information. The process involves both brand and campaign verification and can take a few days to a couple of weeks. Learn more about the 10DLC registration process here.

Unregistered messages may be blocked or throttled by carriers, and businesses might face additional surcharges. Compliance with registration is mandatory to avoid these penalties.

Ensure your campaign is approved before porting numbers from another carrier, and coordinate with your current carrier to remove campaigns from their system before switching.

Yes, non-US entities can register for 10DLC, but they must comply with the same rules and face similar penalties as US-based entities.

Brand vetting, which provides a vetting score, is recommended for higher throughput and complex campaign use cases. It helps in achieving better messaging performance and compliance.

Costs include fees for brand and campaign registration, ongoing compliance fees, and potential fines for non-compliance. These fees vary by provider and carrier.

The process can take anywhere from one day to a couple of weeks, depending on the complexity and accuracy of the information provided. Due to Infobip’s status as a Tier-1 10DLC provider, the process can be quick and last one day.

Log into the Infobip Dashboard, select Campaigns, and follow the prompts to register your brand and campaigns. Ensure all required information is accurate to avoid delays.

Infobip requires businesses to submit detailed information about their brand and use cases through their platform. Infobip’s experts then validate the campaigns to align with messaging guidelines, and once approved by Infobip, messaging can begin.

Key requirements for 10DLC compliance include:

• obtaining prior express written consent from recipients
• ensuring opt-in and opt-out processes
• providing accurate business and campaign information during registration
• including the company name in the first message
• following messaging guidelines to prevent spam and adhering to industry best practices

You can read more about 10DLC compliance here.

Penalties can include fines, message blocking, and throttling by carriers. Specific fines can vary based on the type of violation and carrier policies.