We calculate the estimate based on the average price of a channel in the selected country. The exact price you’ll pay per message may vary based on the destination country, network and applicable discounts. When sending large campaigns, multiple networks may be used, depending on speed and availability.
We calculate the estimate based on the average price of a channel in the selected country. The exact price you’ll pay per message may vary based on the destination country, network and applicable discounts. When sending large campaigns, multiple networks may be used, depending on speed and availability.
We calculate the estimate based on the average price of a channel in the selected country. The exact price you’ll pay per message may vary based on the destination country, network and applicable discounts. When sending large campaigns, multiple networks may be used, depending on speed and availability.
We calculate the estimate based on the average price of a channel in the selected country. The exact price you’ll pay per message may vary based on the destination country, network and applicable discounts. When sending large campaigns, multiple networks may be used, depending on speed and availability.
We calculate the estimate based on the average price of a channel in the selected country. The exact price you’ll pay per message may vary based on the destination country, network and applicable discounts. When sending large campaigns, multiple networks may be used, depending on speed and availability.
Smarter Pricing. Faster Growth.
Pay only for what you need | One platform for every channel | Industry-leading delivery rates
SMS offers a flexible pay-as-you-go pricing model, allowing you to only pay for what you use.
Achieve the highest SMS delivery rates worldwide using a reliable business texting service from Infobip.
Our business SMS service supports a variety of use cases, ensuring the highest delivery rates. It also includes industry-leading fraud protection systems, personalization features, and more.
Viber enables end users to communicate with your business through messages, audio, and video calls.
Promotional messages Promotional messages can include plain text or rich content, such as images, videos, buttons, and files, helping you drive customer interaction and conversion.
Transactional messages Deliver essential information to your customers—such as alerts, updates, and notifications—using plain text messages. Designed for time-sensitive communication.
OTP template messages Securely authenticate your users with One-Time Password (OTP) messages sent via Viber’s verified business messaging service. OTP Template Messages are a dedicated category available by default through the API.
Conversational messages Connect with customers through two-way conversations tracked within a session, enabling a more interactive customer experience. Conversational messages are available exclusively via the Viber Business Messages API.
International messages Send messages to recipients outside your domestic market at a single, country-based rate. This category covers both transactional and promotional messages.
150 € per active sender/service ID for traffic to Belarus, Bulgaria, Greece, Hungary, Iraq, Moldova, Russia, Ukraine, and the United Arab Emirates, or approximately $175.
100 € per active sender/service ID for all other destinations, or approximately $110.
If the fees vary between destinations, the highest applicable fee will be charged as the minimal monthly commitment.
When paying in USD, the final USD amount may vary depending on the exchange rate applied on the billing date.
WhatsApp is charged per message. Each type of message template and free-form message has its price.
Start a chat by sending a pre-registered message template or continue a conversation another WhatsApp user has initiated by responding to their questions with free-form messages within a 24-hour response window, also known as a customer service window.
Conversations are divided into 4 or 5 categories that reflect the key use cases.
Utility Inform customers about ongoing transactions, including post-purchase notifications and regular updates on billing statements.
Authentication Enable businesses to authenticate users with one-time passcodes (OTP), used for login, account verification, or account recovery.
Authentication – international Sending an authentication template internationally may be subject to an international rate based on the recipient’s country and your business’s primary location.
Marketing (Cloud) Include promotions or offers, informational updates, or invitations for customers to respond or take action. A marketing conversation is any conversation that does not qualify as utility or authentication.

Marketing (formerly MM Lite) MM API for WhatsApp is Meta’s next-generation marketing solution built to enhance the customer experience and deliver the right message to more of the right people, together with advanced marketing message types and features.
Free-form messages Respond with free-form messages within a 24-hour window when a customer initiates a chat with your business. This response window refreshes each time the customer sends a new message.
Inbound calls happen when a customer calls your business by dialing a number. Having a number that’s open for calls is great for local visibility in various markets around the world.
You can order a number from Infobip to use as your contact number and define how you want to handle incoming calls.
Outbound calls happen when your business initiates a phone call with a contact to provide notifications, customer support, priority alerts, surveys, sales calls, and more.
Calls can be made over our APIs or the no-code web interface.
Web Real-Time Communication (WebRTC) enables real-time audio and video interactions, by utilizing our robust suite of SDKs and APIs.
We support native mobile SDKs for JavaScript, Android, and iOS, both for standalone applications and for those combined with backend services through the Calls API for advanced functionality.
Pay-as-you-go for instant channel access. Subscribe monthly to build your complete communication hub—from contact center to marketing automation, with premium features included.