SMS offers a flexible pay-as-you-go pricing model, allowing you to only pay for what you use.
Achieve the highest SMS delivery rates worldwide using a reliable business texting service from Infobip.
Our business SMS service supports a variety of use cases, ensuring the highest delivery rates. It also includes industry-leading fraud protection systems, personalization features, and more.
WhatsApp is charged per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered.
Conversations are divided into 4 categories that reflect the key use cases.
Business-initiated conversations
Utility Inform customers about ongoing transactions, including post-purchase notifications and regular updates on billing statements.
Authentication Enable businesses to authenticate users with one-time passcodes (OTP), used for login, account verification, or account recovery.
Marketing Include promotions or offers, informational updates, or invitations for customers to respond or take action. A marketing conversation is any conversation that does not qualify as utility or authentication. User-initiated conversations Service Used to help customers resolve issues.
Inbound calls happen when a customer calls your business by dialing a number. Having a number that’s open for calls is great for local visibility in various markets around the world.
You can order a number from Infobip to use as your contact number and define how you want to handle incoming calls.
Outbound calls happen when your business initiates a phone call with a contact to provide notifications, customer support, priority alerts, surveys, sales calls, and more.
Calls can be made over our APIs or the no-code web interface.