Create memorable conversational experiences with RCS Business Messaging

RCS Business Messaging is a native channel that enables businesses to engage with customers through branded, rich, conversational messaging.

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Infobip is named a Leader in 2023 Gartner® Magic Quadrant™ for CPaaS

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Connect with customers worldwide over RCS Business Messaging

With functionality that outperforms traditional channels, RCS Business Messaging helps businesses elevate engagement and reach customers in powerful new ways.

115%

campaign revenue growth

Source: Club Comex customer story

130%

higher CTR

Source: BankBaazar customer story

74%

12-month growth of RCS Business Messaging users

Source: Mobilesquared, December 2022

Message to impress

Because every touchpoint matters.

STAND OUT FROM THE CROWD

Branded business messages

Reach out to customers with branded and personalized messaging delivered straight to their inbox.

VISUALIZE YOUR COMMUNICATION

Deliver rich media experiences

Boost your brand communication by delivering rich engagement that builds trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions.

MAKE AN IMPACT

Reach, attract and convert

Be unique and stand out from your competition by sending engaging and reliable conversational RCS messages that convert.

MAKE IT PERSONAL

Stay close to your customers

Be there for your customers, understand their habits, identify their needs, personalize your communication, and build lasting relationships that drive loyalty.

		
			OkHttpClient client = new OkHttpClient().newBuilder()
     .build();
 MediaType mediaType = MediaType.parse("application/json");
 RequestBody body = RequestBody.create(mediaType, "{\"from\":\"myRcsSender\",\"to\":\"385977666618\",\"validityPeriod\":15,\"validityPeriodTimeUnit\":\"MINUTES\",\"content\":{\"text\":\"exampleText\",\"suggestions\":[{\"text\":\"exampleText\",\"postbackData\":\"examplePostbackData\",\"type\":\"REPLY\"},{\"text\":\"exampleText\",\"postbackData\":\"examplePostbackData\",\"url\":\"www.example.test\",\"type\":\"OPEN_URL\"},{\"text\":\"exampleText\",\"postbackData\":\"examplePostbackData\",\"phoneNumber\":\"385977666618\",\"type\":\"DIAL_PHONE\"},{\"text\":\"exampleText\",\"postbackData\":\"examplePostbackData\",\"latitude\":45.793418,\"longitude\":15.946297,\"label\":\"label\",\"type\":\"SHOW_LOCATION\"},{\"text\":\"exampleText\",\"postbackData\":\"examplePostbackData\",\"type\":\"REQUEST_LOCATION\"}],\"type\":\"TEXT\"},\"notifyUrl\":\"https://www.example.com/rcs\",\"callbackData\":\"Callback data\",\"messageId\":\"externalMessageId\"}");
 Request request = new Request.Builder()
     .url("https://{baseUrl}/ott/rcs/1/message")
     .method("POST", body)
     .addHeader("Authorization", "{authorization}")
     .addHeader("Content-Type", "application/json")
     .addHeader("Accept", "application/json")
     .build();
 Response response = client.newCall(request).execute();
							
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			{
   "from": "myRcsSender",
   "to": "385977666618",
   "validityPeriod": 15,
   "validityPeriodTimeUnit": "MINUTES",
   "content": {
     "text": "exampleText",
     "suggestions": [
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "type": "REPLY"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "url": "www.example.test",
         "type": "OPEN_URL"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "phoneNumber": "385977666618",
         "type": "DIAL_PHONE"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "latitude": 45.793418,
         "longitude": 15.946297,
         "label": "label",
         "type": "SHOW_LOCATION"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "type": "REQUEST_LOCATION"
       }
     ],
     "type": "TEXT"
   },
   "notifyUrl": "https://www.example.com/rcs",
   "callbackData": "Callback data",
   "messageId": "externalMessageId"
 }
							
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			curl -L -g -X POST 'https://{baseUrl}/ott/rcs/1/message' \
 -H 'Authorization: {authorization}' \
 -H 'Content-Type: application/json' \
 -H 'Accept: application/json' \
 --data-raw '{
   "from": "myRcsSender",
   "to": "385977666618",
   "validityPeriod": 15,
   "validityPeriodTimeUnit": "MINUTES",
   "content": {
     "text": "exampleText",
     "suggestions": [
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "type": "REPLY"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "url": "www.example.test",
         "type": "OPEN_URL"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "phoneNumber": "385977666618",
         "type": "DIAL_PHONE"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "latitude": 45.793418,
         "longitude": 15.946297,
         "label": "label",
         "type": "SHOW_LOCATION"
       },
       {
         "text": "exampleText",
         "postbackData": "examplePostbackData",
         "type": "REQUEST_LOCATION"
       }
     ],
     "type": "TEXT"
   },
   "notifyUrl": "https://www.example.com/rcs",
   "callbackData": "Callback data",
   "messageId": "externalMessageId"
 }'
							
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			var client = new RestClient("https://{baseUrl}/ott/rcs/1/message");
 client.Timeout = -1;
 var request = new RestRequest(Method.POST);
 request.AddHeader("Authorization", "{authorization}");
 request.AddHeader("Content-Type", "application/json");
 request.AddHeader("Accept", "application/json");
 var body = @"{""from"":""myRcsSender"",""to"":""385977666618"",""validityPeriod"":15,""validityPeriodTimeUnit"":""MINUTES"",""content"":{""text"":""exampleText"",""suggestions"":[{""text"":""exampleText"",""postbackData"":""examplePostbackData"",""type"":""REPLY""},{""text"":""exampleText"",""postbackData"":""examplePostbackData"",""url"":""www.example.test"",""type"":""OPEN_URL""},{""text"":""exampleText"",""postbackData"":""examplePostbackData"",""phoneNumber"":""385977666618"",""type"":""DIAL_PHONE""},{""text"":""exampleText"",""postbackData"":""examplePostbackData"",""latitude"":45.793418,""longitude"":15.946297,""label"":""label"",""type"":""SHOW_LOCATION""},{""text"":""exampleText"",""postbackData"":""examplePostbackData"",""type"":""REQUEST_LOCATION""}],""type"":""TEXT""},""notifyUrl"":""https://www.example.com/rcs"",""callbackData"":""Callback data"",""messageId"":""externalMessageId""}";
 request.AddParameter("application/json", body,  ParameterType.RequestBody);
 IRestResponse response = client.Execute(request);
 Console.WriteLine(response.Content);
							
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			package main
 import (
     "fmt"
     "strings"
     "net/http"
     "io/ioutil"
 )
 func main() {
 <code>url := "https://%7BbaseUrl%7D/ott/rcs/1/message" method := "POST" payload := strings.NewReader(`{"from":"myRcsSender","to":"385977666618","validityPeriod":15,"validityPeriodTimeUnit":"MINUTES","content":{"text":"exampleText","suggestions":[{"text":"exampleText","postbackData":"examplePostbackData","type":"REPLY"},{"text":"exampleText","postbackData":"examplePostbackData","url":"www.example.test","type":"OPEN_URL"},{"text":"exampleText","postbackData":"examplePostbackData","phoneNumber":"385977666618","type":"DIAL_PHONE"},{"text":"exampleText","postbackData":"examplePostbackData","latitude":45.793418,"longitude":15.946297,"label":"label","type":"SHOW_LOCATION"},{"text":"exampleText","postbackData":"examplePostbackData","type":"REQUEST_LOCATION"}],"type":"TEXT"},"notifyUrl":"https://www.example.com/rcs","callbackData":"Callback data","messageId":"externalMessageId"}`) client := &amp;http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil {     fmt.Println(err)     return } req.Header.Add("Authorization", "{authorization}") req.Header.Add("Content-Type", "application/json") req.Header.Add("Accept", "application/json") res, err := client.Do(req) if err != nil {     fmt.Println(err)     return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil {     fmt.Println(err)     return } fmt.Println(string(body))</code>
 }
							
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			import http.client
 import json
 conn = http.client.HTTPSConnection("{baseUrl}")
 payload = json.dumps({
     "from": "myRcsSender",
     "to": "385977666618",
     "validityPeriod": 15,
     "validityPeriodTimeUnit": "MINUTES",
     "content": {
         "text": "exampleText",
         "suggestions": [
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "type": "REPLY"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "url": "www.example.test",
                 "type": "OPEN_URL"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "phoneNumber": "385977666618",
                 "type": "DIAL_PHONE"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "latitude": 45.793418,
                 "longitude": 15.946297,
                 "label": "label",
                 "type": "SHOW_LOCATION"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "type": "REQUEST_LOCATION"
             }
         ],
         "type": "TEXT"
     },
     "notifyUrl": "https://www.example.com/rcs",
     "callbackData": "Callback data",
     "messageId": "externalMessageId"
 })
 headers = {
     'Authorization': '{authorization}',
     'Content-Type': 'application/json',
     'Accept': 'application/json'
 }
 conn.request("POST", "/ott/rcs/1/message", payload, headers)
 res = conn.getresponse()
 data = res.read()
 print(data.decode("utf-8"))
							
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			&lt;?php
 $curl = curl_init();
 curl_setopt_array($curl, array(
     CURLOPT_URL =&gt; 'https://%7BbaseUrl%7D/ott/rcs/1/message',
     CURLOPT_RETURNTRANSFER =&gt; true,
     CURLOPT_ENCODING =&gt; '',
     CURLOPT_MAXREDIRS =&gt; 10,
     CURLOPT_TIMEOUT =&gt; 0,
     CURLOPT_FOLLOWLOCATION =&gt; true,
     CURLOPT_HTTP_VERSION =&gt; CURL_HTTP_VERSION_1_1,
     CURLOPT_CUSTOMREQUEST =&gt; 'POST',
     CURLOPT_POSTFIELDS =&gt;'{"from":"myRcsSender","to":"385977666618","validityPeriod":15,"validityPeriodTimeUnit":"MINUTES","content":{"text":"exampleText","suggestions":[{"text":"exampleText","postbackData":"examplePostbackData","type":"REPLY"},{"text":"exampleText","postbackData":"examplePostbackData","url":"www.example.test","type":"OPEN_URL"},{"text":"exampleText","postbackData":"examplePostbackData","phoneNumber":"385977666618","type":"DIAL_PHONE"},{"text":"exampleText","postbackData":"examplePostbackData","latitude":45.793418,"longitude":15.946297,"label":"label","type":"SHOW_LOCATION"},{"text":"exampleText","postbackData":"examplePostbackData","type":"REQUEST_LOCATION"}],"type":"TEXT"},"notifyUrl":"https://www.example.com/rcs","callbackData":"Callback data","messageId":"externalMessageId"}',
     CURLOPT_HTTPHEADER =&gt; array(
         'Authorization: {authorization}',
         'Content-Type: application/json',
         'Accept: application/json'
     ),
 ));
 $response = curl_exec($curl);
 curl_close($curl);
 echo $response;
							
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			var settings = {
     "url": "https://{baseUrl}/ott/rcs/1/message",
     "method": "POST",
     "timeout": 0,
     "headers": {
         "Authorization": "{authorization}",
         "Content-Type": "application/json",
         "Accept": "application/json"
     },
     "data": JSON.stringify({
         "from": "myRcsSender",
         "to": "385977666618",
         "validityPeriod": 15,
         "validityPeriodTimeUnit": "MINUTES",
         "content": {
             "text": "exampleText",
             "suggestions": [
                 {
                     "text": "exampleText",
                     "postbackData": "examplePostbackData",
                     "type": "REPLY"
                 },
                 {
                     "text": "exampleText",
                     "postbackData": "examplePostbackData",
                     "url": "www.example.test",
                     "type": "OPEN_URL"
                 },
                 {
                     "text": "exampleText",
                     "postbackData": "examplePostbackData",
                     "phoneNumber": "385977666618",
                     "type": "DIAL_PHONE"
                 },
                 {
                     "text": "exampleText",
                     "postbackData": "examplePostbackData",
                     "latitude": 45.793418,
                     "longitude": 15.946297,
                     "label": "label",
                     "type": "SHOW_LOCATION"
                 },
                 {
                     "text": "exampleText",
                     "postbackData": "examplePostbackData",
                     "type": "REQUEST_LOCATION"
                 }
             ],
             "type": "TEXT"
         },
         "notifyUrl": "https://www.example.com/rcs",
         "callbackData": "Callback data",
         "messageId": "externalMessageId"
     }),
 };
 $.ajax(settings).done(function (response) {
     console.log(response);
 });
							
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			var https = require('follow-redirects').https;
 var fs = require('fs');
 var options = {
     'method': 'POST',
     'hostname': '{baseUrl}',
     'path': '/ott/rcs/1/message',
     'headers': {
         'Authorization': '{authorization}',
         'Content-Type': 'application/json',
         'Accept': 'application/json'
     },
     'maxRedirects': 20
 };
 var req = https.request(options, function (res) {
     var chunks = [];
 <code>res.on("data", function (chunk) {     chunks.push(chunk); }); res.on("end", function (chunk) {     var body = Buffer.concat(chunks);     console.log(body.toString()); }); res.on("error", function (error) {     console.error(error); });</code>
 });
 var postData = JSON.stringify({
     "from": "myRcsSender",
     "to": "385977666618",
     "validityPeriod": 15,
     "validityPeriodTimeUnit": "MINUTES",
     "content": {
         "text": "exampleText",
         "suggestions": [
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "type": "REPLY"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "url": "www.example.test",
                 "type": "OPEN_URL"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "phoneNumber": "385977666618",
                 "type": "DIAL_PHONE"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "latitude": 45.793418,
                 "longitude": 15.946297,
                 "label": "label",
                 "type": "SHOW_LOCATION"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "type": "REQUEST_LOCATION"
             }
         ],
         "type": "TEXT"
     },
     "notifyUrl": "https://www.example.com/rcs",
     "callbackData": "Callback data",
     "messageId": "externalMessageId"
 });
 req.write(postData);
 req.end();
							
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			require "uri"
 require "json"
 require "net/http"
 url = URI("https://{baseUrl}/ott/rcs/1/message")
 https = Net::HTTP.new(url.host, url.port)
 https.use_ssl = true
 request = Net::HTTP::Post.new(url)
 request["Authorization"] = "{authorization}"
 request["Content-Type"] = "application/json"
 request["Accept"] = "application/json"
 request.body = JSON.dump({
     "from": "myRcsSender",
     "to": "385977666618",
     "validityPeriod": 15,
     "validityPeriodTimeUnit": "MINUTES",
     "content": {
         "text": "exampleText",
         "suggestions": [
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "type": "REPLY"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "url": "www.example.test",
                 "type": "OPEN_URL"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "phoneNumber": "385977666618",
                 "type": "DIAL_PHONE"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "latitude": 45.793418,
                 "longitude": 15.946297,
                 "label": "label",
                 "type": "SHOW_LOCATION"
             },
             {
                 "text": "exampleText",
                 "postbackData": "examplePostbackData",
                 "type": "REQUEST_LOCATION"
             }
         ],
         "type": "TEXT"
     },
     "notifyUrl": "https://www.example.com/rcs",
     "callbackData": "Callback data",
     "messageId": "externalMessageId"
 })
 response = https.request(request)
 puts response.read_body
							
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Programmable support with RCS Business Messaging API

Easily integrate RCS with your existing systems via API and take advantage of all the rich features and campaign analytics.

Easily integrate RCS with other cloud solutions

Use a single omnichannel platform to connect RCS to the tools and technology that your business and customers already use.

Moments

Our omnichannel customer engagement solution helps you create personalized customer journeys and engage with customers with the right message at the right time.

Explore Moments

People

Our customer data platform allows you to unify customer data from many sources on one single customizable interface and build detailed profiles to support the best behavior based CX.

Explore People

Answers

Our chatbot-building platform helps you build real-time automated communications using AI or rule-based chatbots for all customer inquiries that come through RCS messages.

Explore Answers

Conversations

Our cloud contact center solution allows customers to contact a live agent directly from the RCS message and keeps all messages available for agents to have a full contextual view of past interactions.

Explore Conversations

Integrate RCS with your existing solutions

Our platform is designed to keep your operations running smoothly with ease. Configuring integrations with your existing systems is effortless and seamless.

Click here to access all RCS integrations

Rich communication messaging features

Level up your engagement by creating rich branded messaging that develops relationships using two-way interactive communication.

Looking for a specific industry case?

Read about how Infobip customers from your specific industry are using our products to engage with customers and achieve their business goals.

Customer stories

Take your customers on branded journeys

Improve your overall customer journey with RCS Business Messaging.

CUSTOMER RETENTION

Re-engage your customers

Create a one-way campaign and keep your customers engaged through personalized interactions. Use SMS failover to ensure delivery.

MARKETING

Interactive promotional campaigns

Send interactive marketing campaigns to promote products and drive website traffic using a single carousel message.

CUSTOMER SERVICE

Automated notifications

Automate customer support by sending order status, account info, and delivery confirmation after purchase.

ONBOARDING

Onboarding & sign up

Use video content to guide your customers through a secure and safe onboarding process.

CUSTOMER SERVICE

Branded customer service

Send reminders for scheduled maintenance and appointments and notify customers about changes in your Terms of Service with branded and secure messages.

SALES

Engage and upsell to existing customers

Increase engagement, personalize your customers’ experience and drive revenue by sharing product updates and special offers through rich media content that will encourage customers to upgrade.

Explore how businesses are elevating customer engagement with RCS

Imagine CX: Fueling partnership success with tailored communication innovations over Oracle

193% increase in potential clients

5% contribution to sales

Partnership

Apollo 24|7: Digitally transforming the healthcare CX with a unified omnichannel approach

95% omnichannel message delivery rate

15% higher conversion rate

MMDSmart: 4.5x revenue growth with SMS and Number Lookup

4.5x revenue increase

5x traffic boost

Learn more about RCS messaging with Infobip

RCS vs SMS. Which is best for your use cases?

Join us as we explain the main differences between SMS and RCS Business Messaging and the best practices for combining the two channels to optimize your communication efforts.

September 21, 2023

Blog

What is 2FA: Everything you need to know

Find out how two-factor authentication (2FA) can be used most effectively as part of an omnichannel authentication solution that puts the emphasis on the customer experience.

May 17, 2023

Blog

How RCS Business Messaging helps increase customer engagement

Find out how Telekom Deutschland increased conversions with RCS Business Messaging – and how you can achieve similar results.

June 24, 2022

Blog

Make every interaction count

Leverage the power of RCS Business Messaging to gain more engagement, better customer experience, and higher conversion rates.

Contact an expert