Create memorable conversational experiences with RCS Business Messaging

Engage with customers through branded, rich conversational messaging on RCS, a channel now supported on Android and iOS, using Infobip’s RCS messaging solutions.

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Take your customers on branded journeys with RCS

Explore how you can use RCS to improve each step of the overall customer journey.

Send interactive promotional campaigns

Launch interactive marketing campaigns to promote products and drive website traffic using a single carousel message.

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Engage and upsell to existing customers

Share product updates and special offers through rich media content that encourages customers to upgrade, increasing engagement, personalizing their experience, and driving revenue.

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Automate customer notifications

Automate customer support by sending order status, account info, and delivery confirmation after purchase.

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Re-engage your customers

Create a one-way campaign and keep your customers engaged through personalized interactions. Use SMS failover to ensure delivery.

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RCS Business Messaging live on iOS 18.1

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Infobip is the leading global RCS Business Messaging player.

We have been named the leader in RCS Business Messaging by Juniper Research analysts for the fourth time.

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Message to impress with RCS

RCS was designed to enhance traditional SMS messaging by adding interactive features and branding opportunities. It helps build more engaging customer journeys and strengthen customer relationships through rich, branded two-way conversations.

Get your brand noticed and remembered

Stand out with your recognizable brand logo, delivering messages straight into your customers’ inboxes.

Enrich your messages with images, videos, and more

Boost your brand communication by delivering rich messages that engage and build trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions.

Showcase your products and offers through chats

Attract customers by showcasing your product catalog, engaging in conversations, and converting simple queries into purchases.

Personalize your offers and increase revenue

Understand your customers’ interests, identify their needs, and personalize your communication, building lasting relationships that drive loyalty.

Conversational widget with powerful features

Track performance and get data that matters

Verify message open rates and understand how customers respond and interact with detailed campaign metrics to fine-tune your activities accordingly.

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const platform = const platform: &str = const platform = ; ;

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const channel = const channel: &str = const channel = ; ;

const { Infobip, AuthType } = require(‘@infobip-api/sdk’); const infobip = new Infobip({ baseUrl: ‘{baseUrl}’, apiKey: ‘{authorization}’, authType: AuthType.ApiKey, }); infobip.channels.sms.send({ messages: [{ destinations: [{ to: “41793026727” }], from: “InfoSMS”, text: “This is a sample message”, }] });

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use infobip_sdk::api::sms::SmsClient; use infobip_sdk::configuration::{ApiKey, Configuration}; use infobip_sdk::model::sms::{Destination, Message, SendRequestBody}; #[tokio::main] async fn main() { let config = Configuration::with_api_key( “<your-base-url>”.into(), ApiKey::new(“your-api-key”.into()), ); let sms_client = SmsClient::with_configuration(config); let mut message = Message::new(vec![Destination::new(“41793026727”)]); message.text = Some(“Hello from Infobip API Rust SDK!”.into()); message.from = Some(“InfoSMS”.into()); let request_body = SendRequestBody::new(vec![message]); let response = sms_client.send(request_body).await.unwrap(); println!(“{:?}”, response) }

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package main import ( “context” “fmt” “github.com/infobip-community/infobip-api-go-sdk/v3/pkg/infobip” “github.com/infobip-community/infobip-api-go-sdk/v3/pkg/infobip/models” ) func main() { baseURL := “your-base-URL” apiKey := “your-api-key” client, _ := infobip.NewClient(baseURL, apiKey) msg := models.SMSMsg{ Destinations: []models.SMSDestination{ {To: “41793026727”}, }, From: “InfoSMS”, Text: “Hello from Infobip Go SDK!”, } req := models.SendSMSRequest{ Messages: []models.SMSMsg{msg}, } resp, respDetails, _ := client.SMS.Send(context.Background(), req) fmt.Printf(“Sent message: %+v\n”, resp) fmt.Printf(“HTTP response: %d\n”, respDetails.HTTPResponse.StatusCode) }

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use infobip_sdk::api::whatsapp::WhatsappClient; use infobip_sdk::configuration::{ApiKey, Configuration}; use infobip_sdk::model::whatsapp::{Destination, Message, SendRequestBody}; #[tokio::main] async fn main() { // fake example code let config = Configuration::with_api_key( “<your-base-url>”.into(), ApiKey::new(“your-api-key”.into()), ); let whatsapp_client = WhatsappClient::with_configuration(config); let mut message = Message::new(vec![Destination::new(“41793026727”)]); message.text = Some(“Hello from Infobip API Rust SDK!”.into()); message.from = Some(“InfoSMS”.into()); let request_body = SendRequestBody::new(vec![message]); let response = whatsapp_client.send(request_body).await.unwrap(); println!(“{:?}”, response) }

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package main import ( “fmt” “strings” “net/http” “io/ioutil” ) func main() { url := “https://%7BbaseUrl%7D/whatsapp/1/message/text” method := “POST” payload := strings.NewReader(`{“from”:”441134960000″,”to”:”441134960001″,”messageId”:”a28dd97c-1ffb-4fcf-99f1-0b557ed381da”,”content”:{“text”:”Some text”},”callbackData”:”Callback data”,”notifyUrl”:”https://www.example.com/whatsapp”}`) client := &http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil { fmt.Println(err) return } req.Header.Add(“Authorization”, “{authorization}”) req.Header.Add(“Content-Type”, “application/json”) req.Header.Add(“Accept”, “application/json”) res, err := client.Do(req) if err != nil { fmt.Println(err) return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil { fmt.Println(err) return } fmt.Println(string(body)) }

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Easily integrate RCS Business Messaging through API

Integrate RCS with your existing systems via our programmable API and take advantage of all the rich features and campaign analytics, with full support from our team.

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Explore APIs

Create your conversational ecosystem with multiple integration options

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Easily integrate RCS Business Messaging with other cloud solutions

Moments

Engage customers with Moments

Create personalized customer journeys and engage with customers with the right message at the right time.

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Conversations

Streamline support with Conversations

Allow customers to contact a live agent directly from the RCS message and keep all messages available so agents can have a full contextual view of past interactions.

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Answers

Build chatbots with Answers

Build real-time automated communications using AI or rule-based chatbots for all customer inquiries that come through RCS messages.

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People

Collect customer insights with People

Unify customer data from many sources on a customizable interface and build detailed profiles to support the best behavior-based CX.

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Explore how businesses thrive with RCS

Virgin Mobile (now Virgin Media O2): Increased engagement and phone upgrades through rich, interactive RCS messages

93%
delivery rate
60%
seen rate

nextbike: Innovating transactional use cases with a secure and engaging rich messaging approach

90%
secure delivery rate

Niva Bupa: Increasing customer acquisition and ROI with a rich, omnichannel marketing strategy

75%
ROI on RCS Business Messages
31%
delivery rate for RCS Business Messages

Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS

2x
increase in conversion
8%
surge in click-through rates
133%
rise in engagement

I am very pleased with the success of our RCS campaigns, which have led to a 115% increase in our revenue. Switching from SMS to RCS has also helped us increase click-through rates from 2% to 20%. It’s a new experience for our customers, giving them clear ideas of inspiration, colors, and products through photos, videos, and interactive buttons. Ultimately, it helps them easily understand our value proposition when they can visually see the possibilities.

Rebeca González Huerta

Senior Marketing Manager Loyalty and CRM

Recognizing the importance of secure rich messaging, we have implemented RCS for Business powered by Infobip to enhance the richness and interactivity of our customer communication. Along with RCS’s multimedia capabilities, our verified sender profile helps us to strengthen our brand identity and encourages trust and confidence in our customers as they always know that messages are from us. We’re excited to explore the potential of RCS with Infobip to create secure conversational experiences for our customers.

Raz Razaq

Domain Manager, Customer Contact Experience Technology, Next

Want to know more about RCS Business Messaging?

What is the difference between RCS and RCS Business Messaging?

RCS (Rich Communication Services) is a communication protocol that is meant to upgrade traditional SMS messaging. It allows for features like high-resolution images, read receipts, typing indicators, and interactive buttons. Essentially, it’s a more modern and interactive way for individuals to communicate with each other.

RCS Business Messaging (RBM) is specifically designed for businesses to communicate with their customers. It uses the RCS protocol but adds additional features tailored to business needs.

Features	RCS	RBM
Target audience	Individuals	Businesses
Primary focus	Enhancing personal conversations	Improving business communication
Supported features	Rich media content, location sharing	Interactive buttons, suggested replies, campaign tracking
Adoption	Widespread across mobile carriers and messaging apps	More limited adoption, typically requires additional setup
Examples	Sending delivery notifications for online orders, coordinating plans with co-workers	Sending marketing promotions, providing customer support

Why do people use RCS?

Does RCS fall back to SMS?

What’s the difference between SMS, MMS, and RCS campaigns?

RCS allows businesses greater flexibility than both SMS and MMS. With the ability to send not just text, but a range of rich content, it offers more interactive, compelling user experiences. RCS also offers features like custom branding, suggested actions, and advanced analytics.

You can see a side-by-side comparison of SMS, MMS, and RCS below:

SMS	MMS	RCS
Any mobile phone can receive SMS	Not all mobile phones can receive MMS	Supported on Android and Apple devices only
Send text only	Send text, videos, and images	Send branded messages which include text, images, videos, cards, carousels, files, URL previews, and suggested actions
160 character limit	Higher limit than SMS (dependent on provider)	No character limit
No internet connection required	Requires an internet connection	Requires an internet connection

Make every interaction count with Infobip’s RCS platform

Enrich your communication and improve your overall customer experience by choosing Infobip as your RCS service provider.

Contact an expert

Create memorable conversational experiences with RCS Business Messaging

Take your customers on branded journeys with RCS

Send interactive promotional campaigns

Engage and upsell to existing customers

Automate customer notifications

Re-engage your customers

RCS Business Messaging live on iOS 18.1

Infobip is the leading global RCS Business Messaging player.

Message to impress with RCS

Get your brand noticed and remembered

Enrich your messages with images, videos, and more

Showcase your products and offers through chats

Personalize your offers and increase revenue

Conversational widget with powerful features

Improve trust and security by verifying your sender

Visually feature products and services

Chat with customers using rich two-way content

Customize promotional offers with a single message

Boost response rates with clickable buttons

Provide extra security for your users with RCS OTP

Track performance and get data that matters

Easily integrate RCS Business Messaging through API

Create your conversational ecosystem with multiple integration options

Easily integrate RCS Business Messaging with other cloud solutions

Engage customers with Moments

Streamline support with Conversations

Build chatbots with Answers

Collect customer insights with People

Explore how businesses thrive with RCS

Want to know more about RCS Business Messaging?

What is the difference between RCS and RCS Business Messaging?

Why do people use RCS?

Does RCS fall back to SMS?

What’s the difference between SMS, MMS, and RCS campaigns?

Make every interaction count with Infobip’s RCS platform