[RCS BUSINESS MESSAGING SOLUTION]
Create memorable conversational experiences with RCS Business Messaging
Engage with customers through branded, rich conversational messaging on RCS, a channel now supported on Android and iOS, using Infobip’s RCS messaging solutions.
What is RCS Business Messaging, and why should you use it?
RCS Business Messaging (RBM) is a communication tool that allows businesses to connect with their customers using the Rich Communication Services (RCS) protocol.
With functionality that outperforms traditional channels, it helps increase engagement and reach customers in powerful new ways.
115%
campaign revenue growth
Source: Club Comex customer story
130%
higher CTR
Source: BankBaazar customer story
74%
12-month growth of RCS Business Messaging users
Source: Mobilesquared, December 2022
[BENEFITS OF RCS FOR BUSINESSES]
Message to impress with RCS
RCS was designed to enhance traditional SMS messaging by adding interactive features and branding opportunities. It helps build more engaging customer journeys and strengthen customer relationships through rich, branded two-way conversations.
[BRANDED MESSAGES]
Get your brand noticed and remembered
Stand out with your recognizable brand logo, delivering messages straight into your customers’ inboxes.
[RICH MEDIA DELIVERY]
Enrich your messages with images, videos, and more
Boost your brand communication by delivering rich messages that engage and build trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions.
[PRODUCT CARDS & CAROUSELS]
Showcase your products and offers through chats
Attract customers by showcasing your product catalogue, engage in conversations, and convert simple queries into purchases.
[PERSONALIZATION]
Personalize your offers and increase revenue
Understand your customers’ interests, identify their needs, and personalize your communication, building lasting relationships that drive loyalty.
Easily integrate RCS Business Messaging through API
Integrate RCS with your existing systems via our programmable API and take advantage of all the rich features and campaign analytics, with full support from our team.
Discover key features of RCS for businesses
Level up your engagement with RCS’s rich communication suite. Click on each tab to learn more about each key feature of RCS A2P messaging.
Take your customers on branded journeys with RCS
Explore how you can use RCS to improve each step of the overall customer journey.
Go omnichannel with Infobip as your RCS messaging provider
Get even more from RCS Business Messaging by integrating our product stack.
Engage customers with Moments
Create personalized customer journeys and engage with customers with the right message at the right time.
Build chatbots with Answers
Build real-time automated communications using AI or rule-based chatbots for all customer inquiries that come through RCS messages.
Collect customer insights with People
Unify customer data from many sources on a customizable interface and build detailed profiles to support the best behavior-based CX.
Streamline support with Conversations
Allow customers to contact a live agent directly from the RCS message and keep all messages available so agents can have a full contextual view of past interactions.
Explore how our customers use RCS Business Messages
Frequently asked questions about RCS
Why do people use RCS?
Benefits of RCS for end users:
- No additional downloads – Users do not have to download another application because all Android devices have built-in RCS
- Verified communication – Businesses must be verified before sending RCS messages to users
- Rich features – Including message reactions, read receipts, and typing indicators
- Large file sharing – Users can send and receive different files in various sizes
Here are some stats on RCS usage:
- 35x customers more likely to read RCS messages than emails (Google)
- 74% of people are more likely to engage with a brand through RCS (Google)
- 62% increase in RBM usage from 2021 to 2022 on the Infobip platform (Messaging trends)
- 350% growth in RBM traffic globally over the next five years (Juniper)
- 140% growth of RCS users by 2028 (Juniper)
Besides Android, Apple recently announced they will support RCS messages on iOS 18.
Does RCS fall back to SMS?
Yes, an RCS message can be configured to fall back to SMS (also referred to as SMS failover).
Suppose your recipient lacks sufficient service or Internet connections to receive RCS messages from your business. The message will be delivered using a fallback protocol or another app, like SMS, MMS, WhatsApp, or Viber. This means you don’t have to worry about your RCS messages not reaching your customers.
What are the most common business use cases for RCS?
Read more about banking use cases here: RCS Business Messaging for secure banking
What’s the difference between RCS and RCS Business Messaging?
RCS (Rich Communication Services) is a communication protocol that is meant to upgrade traditional SMS messaging. It allows for features like high-resolution images, read receipts, typing indicators, and interactive buttons. Essentially, it’s a more modern and interactive way for individuals to communicate with each other.
RCS Business Messaging (RBM) is specifically designed for businesses to communicate with their customers. It uses the RCS protocol but adds additional features tailored to business needs.
Feature | RCS | RBM |
---|---|---|
Target audience | Individuals | Businesses |
Primary focus | Enhancing personal conversations | Improving business communication |
Supported features | Rich media content, location sharing | Interactive buttons, suggested replies, campaign tracking |
Adoption | Widespread across mobile carriers and messaging apps | More limited adoption, typically requires additional setup |
Examples | Sending delivery notifications for online orders, coordinating plans with co-workers | Sending marketing promotions, providing customer support |
What’s the difference between SMS, MMS, and RCS campaigns?
RCS allows businesses greater flexibility than both SMS and MMS. With the ability to send not just text, but a range of rich content, it offers more interactive, compelling user experiences. RCS also offers features like custom branding, suggested actions, and advanced analytics.
You can see a side-by-side comparison of SMS, MMS, and RCS below:
SMS | MMS | RCS |
---|---|---|
Any mobile phone can receive SMS | Not all mobile phones can receive MMS | Supported on Android and Apple devices only |
Send text only | Send text, videos, and images | Send branded messages which include text, images, videos, cards, carousels, files, URL previews, and suggested actions |
160 character limit | Higher limit than SMS (dependent on provider) | No character limit |
No internet connection required | Requires an internet connection | Requires an internet connection |