RCS
Overview

RCS

Rich communication services (RCS) (opens in a new tab) is an A2P (opens in a new tab) messaging service that offers rich functionality and customization in addition to the features offered by SMS and MMS. RCS (also called RCS Business Messaging or RBM) enables you to send branded messages that contain multimedia, buttons, barcodes, calls to action, and more.

RCS uses carriers to send messages.

RCS Overview

The Universal Profile established by the GSMA (opens in a new tab), states that all new communication devices must contain a native messaging app that supports RCS. End users with a compatible device should not need to install a new application to receive RCS messages.

Use fallback channels to deliver RCS communications to devices not supporting RCS.


Use RCS with Infobip solutions

Answers

Build artificial intelligence and keyword-based chatbots in Answers, Infobip’s chatbot building platform, and deploy them over RCS.

Broadcast

Use RCS with Broadcast to send predefined, one-time messages to your customers.

Conversations

Use RCS with Conversations, Infobip’s cloud contact center solution (CCaaS), to provide customers with real-time, one-on-one support from an agent.

Messages API

Use RCS with the Messages API to send rich communication messages across multiple channels from a single integration.

Moments

Use RCS with Moments to send personalized communication based on customer data such as interests and activities.

RCS API

Use RCS with the API to send rich communication messages and integrate messaging into your existing systems to improve customer interactions.


Features

Discover the core features of RCS that enhance your messaging experience—from rich formats and interactive actions to verified senders and compliance standards.

Verified senders

Register your sender and get it verified by RCS technology providers to ensure authentication, fraud prevention, and reliable communication.

Rich message

Send messages in rich formats such as media, location sharing, configurable buttons, and URLs to create an app-like experience beyond SMS and MMS.

Compliance standards

Stay compliant with Meta's policies and ensure successful delivery.

Carrier support

Ensure your local carriers support Infobip RCS features.


Technical specifications

Integrate your RCS solution over the Infobip API or the Infobip web interface.

Infobip has partnerships with RCS technology providers that provide the necessary software for mobile network operators (MNOs) (opens in a new tab). MNOs that support RCS have an integrated Messaging as a Platform (MaaP) component that enables businesses to reach customers through APIs, senders, and artificial intelligence (AI).

When you use an Infobip solution to send a message, the solution routes the message to the appropriate RCS technology provider. The RCS technology provider uses the customer's MNO to deliver the message to the customer's mobile device.

RCS technical specifications
Note

  • RCS is supported on Android devices.

  • On iOS, devices running version 18 or later are supported in certain markets and by select carriers.

  • For other operating systems, make sure to configure a fallback communication channel.






View All ProductsCreate your RCS sender

Need assistance

Explore Infobip Tutorials

Encountering issues

Contact our support

What's new? Check out

Release Notes

Unsure about a term? See

Glossary
Service status

Copyright @ 2006-2025 Infobip ltd.

Service Terms & ConditionsPrivacy policyTerms of use