Rich communication services, or RCS, is a new type of messaging service similar to traditional SMS but offers rich functionality and a much more tailored customer experience.
Use RCS to create branded messages which incorporate multimedia, buttons, barcodes, CTAs, and more. Use a messaging service that offers everything chat apps do but through the use of carriers instead of chat apps.
There is no need for customers to download any apps to their phones to receive RCS messages, and it is native to all modern devices. As more next-generation smartphones will come with native functionality, the adoption of RCS will increase.
Use fallback channels with your RCS communications to provide a universal messaging ecosystem. It is also good practice to do so in the off chance that some devices may not support RCS yet.
In accordance with the Universal Profile established by the GSMA, all new devices will contain one native messaging app that will support RCS, replacing SMS completely.
Send various message types in different formats which the like of SMS and MMS does not offer.
Allow recipients to easily respond via SMS
Register with RBM providers to automatically be supported by their associated carriers around the world.
Compatible with fallbacks for any device which may not support RCS yet. Guaranteeing message delivery.
Easy integrate your RCS solution over the Infobip API or in the web interface.
To keep your customers engaged with the highest reach possible, Infobip is connected to various RCS technologies which provide the necessary software components to mobile network operators (MNOs).
Sending messages over Infobip will route messages to the appropriate technology providers, and deliver them to customer mobile devices over their MNO. This, combined with a failover, ensures messages are being delivered.
MNOs which support RCS will have integrated a Messaging as a Platform (MaaP) component into their ecosystem. MaaP enables businesses to reach customers through different APIs, senders, and artificial intelligence (AI).
Some MaaP providers offer their solutions to multiple MNOs. Others use their own across the whole of their business, which you can see in the example above.
Before Getting Started
You will need to have an Infobip account to start setup. Please log in or sign up for an account to continue setup.
Note that RCS is currently only supported over Android powered operating systems. You can only send RCS communications to Android devices, you will need to set up a failover channel for other operating systems.