Create your own custom data sets to use in customer journeys to target them with tailored communications based on the information you have already learned about them.
This can help you to increase customer engagement and improve customer retainment by reminding them of, or showing them cataloged items.
Create, import, and manage your own records as part of your catalogs, and select them when building customer journeys in the web interface.
Catalogs is a feature included as part of the Infobip SaaS solutions suite. Currently, it is available over Moments only.
Catalogs is currently in the early access phase. More capabilities and functionality will be added as more iterations continue to be released.
Import records directly from a large file averting the need to add records manually.
Use multiple catalogs in one communication acting as various funnels.
Map events and variables against people profiles to store information from messages.
Catalogs work like databases containing all the relevant information in data sets and tables to be retrieved when you perform a lookup. When the system performs a lookup during a customer journey, it will go and search for those values according to your set search criteria.
During customer journeys, you can also capture temporary data as variables from lookups, which you can use to perform further data lookups and in later stages of the customer journey.