A lot of communication that takes place online nowadays contains links. Links are used to assist and expedite users and customers to exactly the right places on the web where they can access the resources they need.
Links included in promotional and instructional messages, and notifications, often contain a lot of parameters. These links tend to be very long, making messages look messy and potentially spammy, especially when you are tracking them. Research has shown that customers are more reluctant to open longer URLs as they find them untrustworthy.
With URL Shortening you can avert this by letting the system automatically generate a shorter, more reliable-looking URL in your message content, still landing in the same destination when opened.
Oftentimes, messages can end up being broken up and sent over multiple separate messages where URLs exceed message body character limits. This in turn generates more cost and can bombard users with messages.
Automatically reduce original long URLs to 23 characters, with tracking included.
Tracking and Insights
Track all URL clicks and performance (with tracking enabled), including clicks, times, devices, and OS.
Receive real-time notifications for clicks via webhook using the API.
You must have at least one of these channels enabled for configuration to be able to use this functionality. Contact your dedicated Account Manager or the Support team for further assistance.
With URL shortening enabled, your URL is processed in Infobip and reattributed a shorter URL made up of 23 characters. The first 8 of which are a standard protocol and domain, and the remaining is a string of numbers which contain the tracking information.
Shortened URLs are automatically generated and allocated at random, this means you cannot choose your own shortened URLs. One of the following domains will be attributed per URL:
Shortened URLs expire after 100 days