Today, customers expect to have the opportunity to chat with businesses using the applications that they are already familiar with, and use in their daily lives. Nowadays the vast majority of customers prefer to have a text conversation with a business using their preferred communication channels.
Viber is one of the most popular chat apps in the world with over 1 billion users in 190+ countries. Being on Viber enables you to communicate over high-quality audio and video calls, as well as over message with all the messaging features included.
Using Viber Business Messages you can reach customers in real time with branded rich content, and two-way dialogues. This is an ideal solution to engaging with customers when sharing important updates and notifications, as well as sharing promotional content to them with new offers and services.
Use verified sender names and company branding to offer an authentic experience. As a verified and authenticated sender, Viber will attribute you the Verified checkmark.
Deliver direct one-way notifications where customers do not need to respond, for example when sending confirmation documents.
Open up the option of dialogue with customers so you can easily provide support using personalized messages, and develop your relationship with them.
Use the vast array of characters, interactive buttons, links, etc. that Viber supports to boost customer engagement.
Use Viber as a fallback option in customer journeys to make sure you are reaching customers via an alternative communication channel.
Insights and Tracking
Track when messages are sent and seen to get a better understanding of how your customers are reacting to your comms. Use stats to optimize
Viber is available through the Infobip platform in both the web interface and via the Infobip API OMNI channel solution. The advantage of this is that it allows you to have a failover in place in cases where Viber messages aren't reaching end users.
You can set up other mobile channels as a fallback option to ensure important comms are being delivered to your customers, for example in cases where they are not connected to the internet, or perhaps do not have the app installed.
Using the OMNI channel solution, you are able to automate your mobile communication through your preferred channels, therefore creating a unique client experience while reducing costs.
Before Getting Started
You will need to have an Infobip account to start setup. Please log in or register for an account to continue setup.