Integrations

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Use Infobip's messaging capabilities directly within external platforms like Salesforce, HubSpot, Zapier, and dozens of others. You configure and use an integration inside the external platform, not inside Infobip.

Integrations are built and maintained both by Infobip and by our platform partners: companies such as Adobe, Freshworks, and others that add Infobip channels to their own products. The integrations catalog lists the available integrations from both Infobip and partners.

This page covers both sides:

Use an integration: you use a platform (like HubSpot or Salesforce) and want to send Infobip messages from it.
Offer an integration: you build a platform and want to add Infobip channels to it.

Sync your customer data with Infobip

If you run your messaging inside Infobip (Inbox, Journeys, chatbots) but your customer data lives in an external CRM or CDP, a data sync connector keeps the two in step so Infobip can act on up-to-date data.

For example, you use Infobip for conversations and Salesforce as your CRM: the Salesforce data sync keeps contacts aligned both ways, so agents and journeys work from current data and changes flow back to Salesforce. Some connectors are one-way into Infobip (for example, HubSpot), while others (Salesforce, Marketo, Zoho, SugarCRM, BigCommerce) sync in both directions. Check each connector's page for its direction.

Find the data sync connectors in the integrations catalog.

NOTELooking for something else? An integration extends your platform with Infobip: it adds Infobip channels inside another product, where the external platform owns the send. A data sync (above) connects an external CRM or CDP to Infobip's own products. If instead you want to extend Infobip with new functionality (an app that runs inside Chatbots, Inbox, or Journeys), see Exchange Marketplace. Still deciding? Guides, integrations, and apps walks through every route.

Use an integration

Infobip connects with dozens of platforms across CRM, marketing automation, e-commerce, customer service, customer data, and communication tools.

Browse the full catalog: every integration, with a short description of what it does.

A few of the most-used integrations:

Integration	Category	What it does
HubSpot messaging	CRM	Send SMS, WhatsApp, Viber, and RCS from HubSpot workflows and manage two-way conversations.
Salesforce Marketing Cloud messaging	Marketing automation	Add Infobip channels to your Salesforce Marketing Cloud customer journeys.
WooCommerce messaging	E-commerce	Send SMS, email, and other channels through Infobip's WooCommerce plugin.
Zapier messaging	Communication platforms	Connect Zapier with Infobip for SMS, Voice, Viber, and WhatsApp.

Get started

Find the integration you need in the catalog.
Follow the setup guide on the integration page.
If your platform is not listed, contact your Infobip account team.

Offer an integration

Building a platform your customers use to reach their customers? Adding Infobip as an integration brings SMS, WhatsApp, RCS, Viber, Email, and Voice inside your own product, so your users message their customers without leaving it.

Integrations are co-built with Infobip: you partner with us to scope, build, and list the integration, rather than building and submitting it self-serve.

Why offer an Infobip integration

Meet customers where they already work: inside their CRM, marketing tool, or e-commerce platform.
Offer every channel from one integration: SMS, WhatsApp, RCS, Viber, Email, and Voice.
Skip the messaging infrastructure: Infobip owns channel reliability, deliverability, routing, and compliance; you surface it in your UI.
Get featured: listed in the catalog and on partners.infobip.com(opens in new tab), with go-to-market and partnership support.
Enterprise procurement: reach customers through established procurement and marketplace paths.

How the partnership works

Integrations follow a co-build motion with an Infobip partnerships team:

Reach out: contact Infobip to express interest and describe your platform and the channels you want to offer.
Scope together: Infobip works with you to define the integration: which channels, which use cases, how it surfaces in your product, and what each side builds.
Co-build and test: build against Infobip's channel APIs with partnership support; test end to end.
Document: provide the setup and usage documentation for the integration.
List and launch: Infobip publishes the integration in the catalog and supports go-to-market.

What you'll need

A platform your customers use to reach their customers (CRM, marketing automation, e-commerce, customer service, and similar).
Engineering capacity to build against Infobip's channel APIs.
Setup and usage documentation for your users (Infobip can advise).

Start the conversation

Contact your Infobip account team, or reach out to Infobip partnerships. Have ready: your platform, the channels you want to offer, and the primary use cases for your customers.